The Rankable Podcast

Episode 79 - Language Technology, NLP, and SEO

Featuring Dr. Rachael Tatman

In episode 79, Dr. Rachael Tatman stops by to share her thoughts on how language modeling can be used to enhance your SEO efforts.

Dr. Tatman details what impact things like Google’s BERT have on an SEO campaign and how machine learning capabilities can help to analyze and improve a strategy. 

She also educates us on the pitfalls and shortcomings of language modeling and why you should never depend on it as your only resource.

Episode Time Stamps

  • [0:00] Intro
  • [3:02] How BERT Impacts Google Search
  • [6:45] Why Does Language Modeling Make Search Better?
  • [10:36] Evolution of Algorithms
  • [12:15] Ongoing Changes In Language Modeling
  • [14:20] What is the Future of Search?
  • [18:38] Do Not Depend on Language Modeling
  • [25:50] Rapid Fire Rankings 🔥

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This Week's guests

Dr. Rachael Tatman

Title: Language Technology Educator

Bio: Dr. Rachael Tatman is a language technology educator who’s on a mission to make NLP boring. She has a PhD in computational linguistics, with a focus on computational sociolinguistics, and has been a data scientist and developer advocate at Kaggle (a machine learning website and community owned by Google) and Rasa (a startup building tools to make chatbots). Her dog, who you may hear in the background, is named Benson.

Podcast References:


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Statistical Language Models.

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Abeba Birhane

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Host: Garrett Sussman

Title: Demand Generation Manager

Garrett loves SEO like the 90s loves slap bracelets.

Each week he interviews the most interesting people in the world (of SEO). When he’s not crafting content, he’s scouting the perfect ice coffee, devouring the newest graphic novels, and concocting a new recipe in the kitchen.

Get insights, stories, and strategies from a range of practitioners and executives leading the charge in SEO.

Enjoy this podcast? Check out Garrett’s video show round-up of everything search engine optimization: The SEO Weekly

Aaron Johnson

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AI generative content has gone mainstream.

Discover what that means for your business and why AI generation can be your competitive advantage in the world of content and SEO.