In episode 79, Dr. Rachael Tatman stops by to share her thoughts on how language modeling can be used to enhance your SEO efforts.
Dr. Tatman details what impact things like Google’s BERT have on an SEO campaign and how machine learning capabilities can help to analyze and improve a strategy.
She also educates us on the pitfalls and shortcomings of language modeling and why you should never depend on it as your only resource.
Dr. Rachael Tatman
Title: Language Technology Educator
Bio: Dr. Rachael Tatman is a language technology educator who’s on a mission to make NLP boring. She has a PhD in computational linguistics, with a focus on computational sociolinguistics, and has been a data scientist and developer advocate at Kaggle (a machine learning website and community owned by Google) and Rasa (a startup building tools to make chatbots). Her dog, who you may hear in the background, is named Benson.
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Host: Garrett Sussman
Title: Demand Generation Manager
Garrett loves SEO like the 90s loves slap bracelets.
Each week he interviews the most interesting people in the world (of SEO). When he’s not crafting content, he’s scouting the perfect ice coffee, devouring the newest graphic novels, and concocting a new recipe in the kitchen.
Get insights, stories, and strategies from a range of practitioners and executives leading the charge in SEO.
Enjoy this podcast? Check out Garrett’s video show round-up of everything search engine optimization: The SEO Weekly