The RANKABLE Podcast

Episode 80 - In-house SEO: The Glue of Your Marketing Team


In episode 80, Areej AbuAli Head of SEO at Papier stops by to chat about the strategies, wins, and challenges that an in-house SEO team can experience.

We discuss how to foster relationships within an organization to ensure things are getting done and what you can do to navigate relationships with different departments to keep resources flowing.

Areej also shares her thoughts on Google’s new Helpful Content Update and gives her prediction for what online shopping will look like this holiday season.

Episode Time Stamps

  • [0:00] Intro
  • [1:35] In-house SEO Misconceptions
  • [2:41] Advantages & Disadvantages of In-house SEO
  • [3:56] Biggest Challenges in In-house SEO
  • [5:19] Winning the Fight for Resources
  • [6:38] Developing Relationships with Your In-House Team
  • [8:40] Helpful Content Update 
  • [10:21] Can You Trust Google?
  • [11:53] SEO is Always Changing
  • [13:30] How Do You Help Each Department in Your Organization
  • [15:33] How Does Seasonality Impact SEO?
  • [17:00] Consumer Behavior This Holiday Season
  • [20:10] How To Manage Up as an In-House SEO
  • [22:30] Advice for Working with an Agency
  • [25:20] Rapid Fire Rankings 🔥

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This Week's guests

Areej AbuAli

Title: Head of SEO

Business: Papier

Bio: Areej AbuAli is the Head of SEO at Papier. She’s worked client-side and agency-side across the property, health, fashion, travel industry, and eCommerce. She’s also the founder of the Women in Tech SEO community, a support network aimed for women in the Technical SEO field, to discuss, share and learn from one another.

Podcast References:


Rank your best SEO marketing win:

We de-indexed about 70% of our website once, which was insane, but actually we got massive gains from it. 

Rank your Top 3 SEO tools:

Rank your best SEO trick or tactic:

To be honest, spending a whole lot of time on the website. Going through the navigation. Creating it as a user.

Rank what you love most about SEO as an industry:

It’s always changing. It never gets boring.

Rank the top 1-3 SEO or Marketers that you most look up to:

Rank your number one cause/charity that you want to promote:

Women in Tech SEO

Host: Garrett Sussman

Title: Demand Generation Manager

Garrett loves SEO like the 90s loves slap bracelets.

Each week he interviews the most interesting people in the world (of SEO). When he’s not crafting content, he’s scouting the perfect ice coffee, devouring the newest graphic novels, and concocting a new recipe in the kitchen.

Get insights, stories, and strategies from a range of practitioners and executives leading the charge in SEO.

Enjoy this podcast? Check out Garrett’s video show round-up of everything search engine optimization: The SEO Weekly

Aaron Johnson

Considering AI Content?

AI generative content has gone mainstream.

Discover what that means for your business and why AI generation can be your competitive advantage in the world of content and SEO.