The RANKABLE Podcast

Episode 81 - AI Content Hot Takes From A Man Of Content


In episode 81, Rob Lennon of Maven rolls through to give us some scathing hot takes and valuable insights about how to approach AI content.

We discuss how Google’s Helpful Content Update could impact enterprise organizations and how to harness the power of entities with topic constellations.

Rob also shares how he interacts with content in his day-to-day life and how it helps to inform strategy.

Episode Time Stamps

  • [0:00] Intro
  • [0:55] Near Death Experiences
  • [7:40] How Do You Consume Content
  • [11:25] Helpful Content Update
  • [14:37] How Will Big Brands Adapt To Google’s Helpful Content Update
  • [17:35] Artificial Story Telling
  • [20:01] The Power of Words
  • [25:35] The Impact of Entity SEO
  • [29:01] Rapid Fire Rankings 🔥

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This Week's guests

Rob Lennon

Title: Demand Generation

Business: Maven

Bio: Rob Lennon is an author and marketer spear heading demand generation at Maven. He has spent over 16 years helping startups achieve real results through SEO, copywriting, and content strategy. 

Podcast References:


Rank your best SEO marketing win:

1) Building a content engine that produced 5 articles/week

2) Ranking 1 and 2 for Page 1 on Google for our best search term

3) Got a $3000 1-day consulting gig based on the high authority of my content

Rank your Top 3 SEO tools:

Rank your best SEO trick or tactic:

1) Topic authority constellations

2) Skimmable headers that tell a story

3) Banger opening line

Rank what you love most about SEO as an industry:

1) Winning.

2) Tinkering.

3) How it is both creative and technical

Rank the top 1-3 SEO or Marketers that you most look up to:

Rank your number one cause/charity that you want to promote:

World Central Kitchen

Host: Garrett Sussman

Title: Demand Generation Manager

Garrett loves SEO like the 90s loves slap bracelets.

Each week he interviews the most interesting people in the world (of SEO). When he’s not crafting content, he’s scouting the perfect ice coffee, devouring the newest graphic novels, and concocting a new recipe in the kitchen.

Get insights, stories, and strategies from a range of practitioners and executives leading the charge in SEO.

Enjoy this podcast? Check out Garrett’s video show round-up of everything search engine optimization: The SEO Weekly

Aaron Johnson

Considering AI Content?

AI generative content has gone mainstream.

Discover what that means for your business and why AI generation can be your competitive advantage in the world of content and SEO.