In episode 124, we’re joined by Bernard Huang of Clearscope to dissect the evolving landscape of search and AI.
Bernard chats with us about the past year’s developments in search and weighs in on whether Google is finally mastering search results.
We also discuss his predictions for Google’s Search Generative Experience, whether search will become fragmented in the years to come, and Bernard shares some deep insights around information gain.
[0:00] Intro
[1:38] The Past Year in Search and AI
[4:21] Is Google Starting to Get Search Results Right?
[11:58] Query Expansion vs Information Gain
[18:25] Query Diversification
[21:57] Predictions for Google’s Search Generative Experience
[28:03] Will Search be Fragmented in the Future?
[34:00] Rapid Fire Rankings
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Bernard Huang
Title: Co-Founder
Company: Clearscope
Bio: Bernard is the co-founder at Clearscope, the content intelligence platform that serves thousands of companies including Adobe, HubSpot, Conde Nast, and more. In the past, Bernard was the SEO consultant behind leading brands like DoorDash, AllTrails, Strava, and Compass.
Website: https://www.clearscope.io/
Resources:
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Host: Garrett Sussman
Title: Demand Generation Manager
Garrett loves SEO like the 90s loves slap bracelets.
Each week he interviews the most interesting people in the world (of SEO). When he’s not crafting content, he’s scouting the perfect ice coffee, devouring the newest graphic novels, and concocting a new recipe in the kitchen.
Get insights, stories, and strategies from a range of practitioners and executives leading the charge in SEO.
Enjoy this podcast? Check out Garrett’s video show round-up of everything search engine optimization: The SEO Weekly
iPullRank is a pioneering content marketing and enterprise SEO agency leading the way in Generative AI, Technical SEO, Audience-Focused SEO, and Content Engineering. People-first in our approach, we’ve delivered $4B+ in organic search results for our clients.
iPullRank is an NMSDC-certified Black-owned business. We support the NMSDC network in its mission to reshape the diversity landscape.
iPullRank is a pioneering content marketing and enterprise SEO agency leading the way in Technical SEO, Audience-Focused SEO, and Content Engineering. People-first in our approach, we’ve delivered $4B+ in organic search results for our clients.
iPullRank is an NMSDC-certified Black-owned business. We support the NMSDC network in its mission to reshape the diversity landscape.
