The RANKABLE Podcast

Link Building 101: Animated Zombie Edition - Episode 83


In episode 83, Bibi Raven (also known as Bibi The Link Builder) joins us to discuss the techniques and strategies that lead to link building success.

Bibi shares insights on how to evaluate your links and how to put together a system that allows you to be both effective and efficient.

We also discuss the role content strategy plays in link building and what eCommerce brands need to be looking into ahead of Black Friday .

Episode Time Stamps

  • [0:00] Intro
  • [2:20] When Link Outreach Goes Wrong
  • [4:05] Link Building With Integrity
  • [5:02] Link Building Techniques
  • [5:57] Using HARO the Right Way
  • [7:08] How to Set Up An Effective Link Building System
  • [8:15] The Relationship Between Link Building and Content Strategy
  • [9:15] What’s Working Right Now
  • [10:28] Dad Jokes
  • [12:20] How To Show The Value Of Links
  • [13:45] How To Evaluate The Value of A Link
  • [15:57] Challenges In Link Building
  • [18:49] Black Friday Outreach for eCommerce Sites
  • [29:41] Rapid Fire Rankings 🔥

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This Week's guests

Bibi Raven

Title: Founder

Business: BibiBuzz

Website: BibiBuzz

Bio: Bibi the Link Builder is the founder over at Bibibuzz – where her link slingers build solid backlinks for her splendid clients. She’s infamously known for her world-saving link building advice, creative outreach training and expired dad jokes.

Podcast References:


Rank your top 3 anything:

  • Food
  • Zombies
  • Drag Queens

Rank your best SEO marketing win:

I won a link for bail insurance and the title was “How To Prepare Your Elderly Parents For A Bright Future.”


Rank your Top 3 SEO tools:

Rank your best SEO trick or tactic:

  • Linkable Assets
  • Guest Posting

Rank what you love most about SEO as an industry:

The creativity.

Rank your top SEO learning resource:

  • Ahrefs
  • Authority Hackers

Rank the top 1-3 SEO or Marketers that you most look up to: 

Rank your number one cause/charity that you want to promote:

The Trevor Project

Host: Garrett Sussman

Title: Demand Generation Manager

Garrett loves SEO like the 90s loves slap bracelets.

Each week he interviews the most interesting people in the world (of SEO). When he’s not crafting content, he’s scouting the perfect ice coffee, devouring the newest graphic novels, and concocting a new recipe in the kitchen.

Get insights, stories, and strategies from a range of practitioners and executives leading the charge in SEO.

Enjoy this podcast? Check out Garrett’s video show round-up of everything search engine optimization: The SEO Weekly

Aaron Johnson

Considering AI Content?

AI generative content has gone mainstream.

Discover what that means for your business and why AI generation can be your competitive advantage in the world of content and SEO.