AI Search Strategy Program

From AI Search Visibility to Measurable
Revenue Influence.

Your Buyers Are Making Decisions in AI Search Without Your Brand. You Need Expert guidance.

AI Search Strategy

// 6 Month Program

// $15,000/month

We help enterprise teams measure and influence how AI Search affects demand, pipeline, and revenue. Get a structured AI Search Strategy program custom-designed to protect visibility, demand capture, and downstream revenue. Built for CMOs accountable for growth in an AI-mediated discovery environment.

Keyword Portfolio

Omnimedia Content Audit

Omnimedia Content Plan

AI Search Measurement Plan

Trusted by the world’s most ambitious brands

Turn AI Search Into a Predictable Growth Channel

AI Search shapes how brands are recommended, cited, and trusted. Without a clear strategy, visibility becomes inconsistent and hard to explain. This program gives teams a structured way and a set of deliverables to understand how their brand appears across AI Search, where gaps exist across content, formats, and channels, and what to prioritize next. The result is clearer decision-making, better alignment across teams, and a repeatable approach to improving visibility and influence in AI Search.

When you are thinking about AI search, you need a strategy, and we've got the road map. We've got the deliverables. We've got everything you need to make sure that your brand is showing up in search. So when it comes to iPullRank, I'm joined today by Mike King, the founder and chief relevance engineer at the agency. We're crushing it. We're putting a ton of stuff out here, and he's gonna walk you through exactly what you get when you sign up for one of our engagements with our AI search strategy program. So, Mike, can you kind of kick it off and tell us, like, what these deliverables are, the value, and why they matter? Look. Your SEO agency is telling you that it's just SEO. I mean, there is some overlap, but that's not enough. Right? Like, if you just do SEO, you are not gonna get improvements to visibility in AI search in the way that you want. So what we do is our AI search pilot. We offer it in two different flavors, but this is the full flavor where we're doing the whole thing. So we do an AI search audit where we're looking at the site from a technical perspective, highlighting the key technical aspects that are stopping you from having visibility in these AI search platforms. We also do a keyword portfolio, which includes what we call our keyword matrix. Because these platforms aren't just using the query or the prompt that the user types in, they're extrapolating to a series of what are called synthetic queries in the background. So we identify those queries for you and then map them to the seed queries and show you where your gaps are. Because this is more about the content ecosystem than just your website, so things like social media, your earned media, your other owned properties, and so on. We're doing omni media content audits wherein we're reviewing everything in your content ecosystem and showing you again where the gaps are and helping you develop a plan for how you fix what you've already got. Then we expand further into our Omnimedia Content Plan where we talk about here's how we expand this beyond what you already have. What sort of videos do we want to make? We know that YouTube is the second most cited source in AI search. Another really important thing here is how do we measure all this? Measurement is a bit different in this environment. We do a measurement plan, we show you how to set up the right data pipelines and tooling that you need and dashboards so you can know what's actually happening here. The last thing is that we roll up all these insights on the executive level in our AI strategic roadmap. Everything that we've learned through the course of this engagement, we then give you in a strategic format that's going to work with your executive leadership so we can actually get things done. The different flavors are that we will do all of that or we will do that without the AI search roadmap or excuse me, strategic roadmap and the AI search audit. But most people want the whole thing and so that's what we've been doing and we've been getting great results for our clients on the back of it. So there you go. There there's, like, the nuts and bolts of what we're actually doing. So if you are an executive or you are on an SEO team and you know you wanna kinda level up to also get that sort of expertise, you know, kind of like consulting perspective with the strategy of like, what do you do? We are taking engagements. You can find the link and sign up, have a consultation, have a discovery, learn about the right fit. And if if it makes sense for you. We're doing this for, enterprises, mid markets. So check it out, and let's do something amazing together. Like, reach out and and talk to us because we're excited to help everyone show up without, like, the BS that you're hearing in the industry right now. Like, this is the real stuff. And remember, as Mike King always says, it's not just SEO.

See Exactly What You Get When You Engage

Keyword Portfolio

Foundation for topical visibility in AI Search mapping synthetic keyword coverage gaps, opportunities, and high-value terms at a passage level.

What it does for you: Shows where you’re gaining or losing AI visibility so you can direct spend toward the terms that drive market advantage.

Okay. So where do you start with an AI search strategy? For us, it's all about the keyword portfolio. I'm here with Mike King, the founder and chief relevance engineer at iPullRank to talk you through, like, the specifics of how this deliverable works. Mike, what do you got? Our keyword portfolio has always been a pretty substantial deliverable because in most cases, when people do keyword research, it's just to list in keywords and search volumes. We've never felt like that's enough to be strategic about anything. We already were giving you, like, twenty two data points per keyword. Now we've added what we call the keyword matrix, where we're identifying the different synthetic queries that are being used as part of the query fan out. So in that, what we're doing is we're identifying, you know, what are your landing pages for those synthetic queries? What are your rankings for the synthetic queries? And then how do you score from a relevance perspective for different passages in those pages. So it's gonna give you a sense of where there might be semantic gaps where and why your competitors are outperforming you because if those scores are quite low, that's gonna be an indication that you're not gonna be chosen as part of that synthesis pipeline that these AI search platforms are using. We want to give clarity on what these systems are seeing so that you can use your qualitative understanding of what actual people want and combine that with the machine understanding and then make improvements to that content. So when you get the keyword portfolio, that's what you're getting. We walk you through it and answer any questions you have so you have this document to start building and mapping all that content. I wouldn't even call it a document. It's more like a tool, right? Like it's it's set up for slicing and dicing of data and targeting opportunities based on what is a priority for the business at the time. One the dimensions that we're looking at things on is going to be personas and need states and jobs to be done, things like that, so that you can say, okay. Well, for these business goals that we have going on, let me just toggle these data points, and now I have a subset of queries to go after. And to that point, it's even more critical as AI search becomes even more personalized. You can't just go top of the funnel everything to everyone anymore. You have to get into the personas. So if you're interested in this, you check it out. And, you know, as Mike King always says It's not just SEO.

Omnimedia Content Audit

A holistic review of content across all formats and platforms, including owned, earned, and shared media.

What it does for you: Surfaces the weak spots holding back authority and reveals where targeted investment will move the needle fastest.

When you are planning out your AI search strategy, the first thing you're doing is you're getting all of your keywords and prompts through the AI keyword portfolio. But what do you do next? You need an Omnimedia content audit. I'm joined with Mike King, the founder and chief relevance engineer at iPullRank to walk you through this deliverable, why it matters, and why you should get it. So with AI search, it's not just about your website. It's about your content ecosystem. So you've got to consider what's going on in your shared, owned, earned properties. And what we do is we audit all of that because the whole goal here is that we want to have a stronger signal to these machines of the messages that we want out there. We're going to review everything that you have out there. We're going to review video content. We're going to review the site itself. We're going to review things that are happening on Reddit as it relates to the target keywords that we have identified in that keyword portfolio. And so we're gonna say like, here's the semantic gaps in that existing content, and then here are the recommendations on how to make improvements so that you and your team can go out and make adjustments to content, or you can work with us on doing that as well. So there you go. When it comes to what your strategy should be, this is already happening, and this is a way to kind of future proof your content strategy knowing that we're gonna see more and more multi modal content show up in AI search, seeing all those different content formats. So it's complex, but we know what we're doing. That's why, you know, as Mike King always says It's not just SEO.

Omnimedia Content Plan

Actionable roadmap to strengthen Content Resonance and coverage across all discovery surfaces with content models and governance frameworks.

What it does for you: Gives you a clear path to stronger influence in AI answers and a content system that scales without wasted effort.

When it comes to your AI search strategy, you've already looked at your website, you looked at all the other channels in terms of the omnichannel approach and audited those, But then you need to know, like, what do you do next? And that's where we kind of walk you through this next deliverable, which is the Omnimedia Content Plan. I'm here with Mike King, the founder and chief relevance engineer at iPullRank. He's gonna tell you what it is and why it matters. Mike? So AI search is a is very much about that content ecosystem. It's not just about what's on your website. So you gotta think about what's my plan gonna be to get more signal out there beyond my website. So yes, it does cover content that you should create for your website as the source of truth, but then it talks about like how do we do more YouTube videos effectively? How do we do UGC and make it work for us? How do we do digital PR effectively? Do we have other own media channels? How do we make all this work together so that that signal to the AI search platforms is very clear? So we're gonna map content opportunities to different audiences, their stages in the user journey. We're going to lay out content models for multi different formats because multimodal really matters here. And then we're also going build out workflows and governance models so this can actually happen. So we're building you a content system. We're not just saying like, hey, here's some ideas, execute on them. We're gonna figure out the best way to actually scale this for your organization. And whenever you get it, we walk you through it. And the other big thing when you, like, partner with us on this is to Mike's point with everything being omni channel, we can help you break down the silos within your organization to leverage all these other channels because it's it's not just about your page and you know as Mike King always says. It's not just SEO.

AI Search Measurement Plan

Track input metrics, channel metrics, and performance metrics across AI Search surfaces.

What it does for you: Shows where AI Search is helping or hurting growth so you can tie investment to impact and adjust strategy with confidence.

Okay. So you're walking through all of the different aspects of AI search strategy, but one of the biggest things, especially for the c suite executives, is is how do you report on this? It is so messy right now, and that's why we've put together such a comprehensive approach to AI search measurement. And one of the core deliverables of this strategy is the measurement plan. I'm joined by Mike King, the founder and chief relevance engineer at iPullRank, and he's gonna explain exactly what this is and why it matters for your business. Mike, what do you got? Yeah. So classic search measurement is really about performance, but AI search channels are more branding channels. So you've gotta really think about performance differently. And the way we do is we stratify it into three different buckets. So you've got your performance measures, you have your channel measures, and then you have your input measures. So the measurement plan is all about that. Like, how do we set up the right data pipeline so we can get the right data sets? How do we have the right tooling in place so that we can get the right data that we need? And then also, do we set up the right dashboard so you can log in at any point and see how things are going? And, you know, the data pipelining is a big component of that because a lot of this data is in disparate places. And so we've got to work with organizations to get them into one place so that we can have the level of dashboarding that we want. And what's wild too is with all of the different SEO and AI search tools out there, they are coming to us for feedback on how to improve it. So we know firsthand what metrics you really should be looking at even creating our own proprietary metrics in some cases. Because when it comes down to it, Mike, what do you always say? It's not just SEO.

AI Search Audit (Add on)

Diagnostic assessment of technical readiness, content coverage, entity strength, and authority signals across AI Search platforms to pinpoint what constrains visibility.

What it does for you: Identifies the specific issues preventing inclusion in AI answers so you can prioritize fixes that produce measurable visibility gains.

Okay. When it comes to your AI search strategy, is your website actually accessible to all of the different bots out there? What are all the different technical and complex aspects that might be impacting your visibility? One of the core deliverables that we offer is a comprehensive AI search audit. I'm joined by Mike King, the founder and chief relevance engineer at iPullRank. He's gonna explain what this deliverable is, why it's so valuable, and what why you need it. Mike, what do you got? So the AI search audit is a comprehensive review of your visibility and performance in the AI driven conversational search experience. And so we're looking at it from a perspective of like, what does it take to get into these platforms, specifically that's unique from classic SEO? There's some overlapping things as well because when you talk about things like JavaScript rendering, that's really important because most of these platforms don't do rendering. But we're parsing this deliverable between the retrieval chain optimization, so things like fetching, indexing, ranking, passage selection, so on. We're also looking at citation architecture and trust signals. We're looking at schema machine interpretability, all those certain really specific things that you need to solve technically in order to have that visibility in AI search. So that's why it's so important going forward, and not enough brands are actually doing this. And this is when you're looking and seeing whether you're showing up and being recommended compared to your competitors is a big reason why you may not be. And another reason that Mike always says, it's not just SEO.

AI Search Strategic Roadmap (ADD-ON)

Unified program that connects audit insights, content priorities, and measurement into a single execution plan for sustained AI Search performance.

What it does for you: Gives leadership a clear operating plan for AI Search with defined priorities, ownership, and investments tied to business outcomes.

When you are looking at your AI search strategy, you've done all these deliverables with us, and you need to bring it all together. Like, what is next? Where do you go from here? That's why our final deliverable to send you off, and it's really key for the executive c suite, is your AI search strategic road map. I'm joined by Mike King, the founder and chief relevance engineer at iPullRank. He's going to break down what this deliverable is and why it matters to your org. Mike? Yeah. I mean, you do all this work for any sort of search environment. It's really technical. It's really in the weeds. You've got to level it up so that you can have the right conversations with your c level executives. And so it's really a top level executive summary of everything that we've indicated in the different documents. We talk about the current state, the key insights, we give the strategic objectives, the prioritization criteria, we give a business impact analysis, then we give timelines and milestones, we talk about resourcing and budget considerations, and then what does the ongoing governance framework look like as well. So at that point, you have everything you need in a very sleek, succinct deck on how to move forward with this. And what we find is that the C level reacts very well to that because it gives them just the information that they need. And that's why when you hire iPullRank, you are getting the most mature, responsible, comprehensive, and innovative approach to AI search strategy going forward. It's why all of these top enterprise Fortune five hundred brands and mid markets hire us and why you should actually start a conversation today. Because ultimately, when it comes down to it, Mike, what do you always say? It's not just SEO.

Proof in Action

What happens when you apply Relevance Engineering

Visibility in AI search isn’t theoretical. It’s measurable. Our Fortune 500 partners are already compounding discoverability with Relevance Engineering.

//.category_leading_ telecommunications_brand

+++

253%

GROWTH IN AI OVERVIEWS VISIBLITY

From 712 to 3,235 AI Overview inclusions in one year
1.41M impressions in AI Overviews

Achieved by restructuring content with semantic clarity, enhancing technical accessibility, and creating entity-rich passages extractable by AI

//.vehicle_sales_platform

+++

661%

growth in ChatGPT visibility

From 32% to 67% visibility in less than a year
2x growth in AI search visibility across Google AI Overviews, ChatGPT, and Perplexity

Results driven by technical fixes, competitive content expansion, and structured Relevance Engineering efforts

Work directly with industry leaders

Michael King

FOUNDER & CEO

My name is Michael King, but you can call me Mike and I pull rank by using both sides of my brain to develop creatively strategic solutions, having a messy desk, and doing whatever it takes to make things happen. I pull rank in a cabana in South Beach, wearing Nike Air Max 1s, and listening to Snoh Aalegra. I pull rank with 2 decades of experience in digital marketing and 3 decades in web development and make my clients PROUD by always being PROACTIVE. I pull rank by never accepting anything that everyone else does.

Fajr Muhammad

VP OF CONTENT STRATEGY & GROWTH

My name is Fajr and I pull rank by leading content innovation, drinking too much coffee, and serving the customer in everything I do. I pull rank on my sunned-in porch with my gallon water jug and the latest audiobook. I pull rank with 15 years of experience in Content Marketing and SEO, and make my clients PROUD by always being dedicated. I pull rank by testing new ideas and not being afraid to take risks.

Zach Chahalis

SR. DIR. OF SEO & DATA ANALYTICS

My name is Zach and I pull rank by merging together all aspects of SEO and data to help my clients dominate, with a constant stream of coffee, and thinking through all possible outcomes. I pull rank in my home office near Atlanta, with my goldendoodle assistant, Ruger, and the most random music playlist around. I pull rank with 15 years of experience in SEO, digital marketing strategy, and data analytics, and make my clients PROUD by always being outstanding. I pull rank by guiding partners through the ever-changing and complex world of SEO.

Garrett Sussman

DIRECTOR OF MARKETING

Garrett Sussman is the Marketing Director at iPullRank, SEO Week host and speaker, a MozCon 2024 Speaker, and host of The SEO Weekly. When he’s not crafting content, he’s scouting the perfect ice coffee, playing with his daughter, devouring a non-fiction psychology book, or concocting a new recipe in the kitchen.

Patrick Schofield

LEAD RELEVANCE ENGINEER

My name is Patrick Schofield, and I pull rank by mapping embeddings to uncover hidden content opportunities, tolerating the ever-growing pile of coffee cups on my desk, and trusting that every challenge is just an experiment waiting to succeed. I pull rank from my triple-monitor home office in Hiram, ME, with my wife and cats keeping things grounded and Daft Punk setting a steady rhythm. I pull rank with over eight years of Tech SEO experience, building process automations and tools that drive measurable results. I make my clients PROUD by always being Outstanding. Championing one simple rule: Excellence is crafted through belief and constant refinement.

Secure your spot
GET YOUR AI Search Strategy

Limited enterprise openings are available each quarter.

AI Search is disrupting organic visibility, and your revenue targets are at risk.

Set up your discovery call with iPullRank’s Director of Marketing, Garrett Sussman, to map your growth targets, pressure points, and where AI Search has already reshaped your category.

He’ll walk through what you actually need, show how our approach fits, and pinpoint where Relevance Engineering, Content Resonance, and an omnimedia strategy create measurable lift.

We’ll discuss how we will rebuild your visibility, protect demand, and create influence in the surfaces your buyers now trust.

After due diligence, you’ll get an outline of the plan, scope, and outcomes. Once the agreement is signed, onboarding begins, and your AI Search strategy goes live.

Book your consultation with Garrett.

Can’t find a time that works?

Email directly: garrett@ipullrank.com.

From AI Search Visibility to Measurable
Revenue Influence.

Your Buyers Are Making Decisions in AI Search Without Your Brand. You Need Expert guidance.