The RANKABLE Podcast

The Competitive Advantage of Being an SEO Who Codes - Episode 87

FEATURING Marco Giordano

In episode 87, Marco Giordano stops by to share insights on how coding knowledge can help in your SEO campaigns.

Marco tells us about the obstacles you may face in data visualization and shares tactics you can use to overcome them.

We also discuss a variety of different applications for Natural Language Processing in the context of SEO and the common misconceptions around its use.

Episode Time Stamps

  • [0:00] Intro

  • [3:17] How To Use Data For SEO

  • [5:31] The Challenges Of Data Visualization

  • [6:51] Storytelling with SEO Data

  • [11:55] Building Your Own Tools

  • [14:11] The Relationship Between Language and Data Science

  • [16:38] Marco’s Love For NLP

  • [19:12] Common Misconceptions About NLP

  • [24:29] Rapid Fire Rankings 🔥

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This Week's guests

Marco Giordano

Title: SEO Specialist & Web Analyst

Business: Sika


Bio: Marco is an SEO Specialist and Web Analyst based in Switzerland. His main interests are using data science and NLP to improve SEO workflows and gain new insights into organic search growth performance.

Podcast References:


Rank your top 3 anything:

  • Geopolitics

  • Japanese Retro Aesthetics

  • Coding

Rank your best SEO marketing win:

Outranking Wikipedia for some very broad topics.

Rank your Top 3 SEO tools:


Rank your best SEO trick or tactic:

Study your topics and be detailed in your written content.

Rank what you love most about SEO as an industry:


Rank your best SEO learning resource:

  • Oncrawl
  • Ahrefs
  • Semush

Rank the top 1-3 SEO or Marketers that you most look up to: 

Rank your number one cause/charity that you want to promote:

Donate to your local cancer research organization.

Host: Garrett Sussman

Title: Demand Generation Manager

Garrett loves SEO like the 90s loves slap bracelets.

Each week he interviews the most interesting people in the world (of SEO). When he’s not crafting content, he’s scouting the perfect ice coffee, devouring the newest graphic novels, and concocting a new recipe in the kitchen.

Get insights, stories, and strategies from a range of practitioners and executives leading the charge in SEO.

Enjoy this podcast? Check out Garrett’s video show round-up of everything search engine optimization: The SEO Weekly

Aaron Johnson

Considering AI Content?

AI generative content has gone mainstream.

Discover what that means for your business and why AI generation can be your competitive advantage in the world of content and SEO.