The RANKABLE Podcast

Episode 88 - The Friendship Between Your PPC And SEO Teams

FEATURING Amalia Fowler

In episode 88, Amalia Fowler of Good AF Consulting discusses how PPC and SEO teams can work together to strengthen your marketing campaigns.

Amalia gives her take on how organizations can use insights they’ve captured through PPC and SEO campaigns to help inform the strategies of one another.

We also discuss what the right approach is to keyword targeting and why communication between teams is the missing key to unlocking a brand new level of performance in your approach.

Episode Time Stamps

  • [0:00] Intro

  • [3:13] When PPC and SEO Work Together

  • [7:03] What Should the Partnership Between SEO and PPC Look Like

  • [10:55] What Insights Can PPC and SEO Teams Share with Each other

  • [14:45] How Often Should PPC & SEO Teams Check In

  • [19:01] How To Approach Keyword Targeting

  • [22:08] Communication Between Teams is Key

  • [23:34] Common Misconceptions SEOs Have About PPC

  • [29:05] The Buyers Journey From an SEO and PPC Perspective

  • [33:50] Rapid Fire Rankings 🔥

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This Week's guests

Amalia Fowler

Title: Principal Strategist

Business: Good AF Consulting

Bio: Amalia Fowler is the Principal Strategist at Good AF Consulting, a marketing professor and a Top 25 PPC-er. After working with hundreds of businesses across three agencies, her strategy work is driven by her desire to help de-mystify the complex world of digital.

Podcast References:


Rank your top 3 anything:

  • Coffee
  • Disc golf
  • Stand-up paddleboarding

Rank your best SEO marketing win:

Helping really ethical small business owners quit their day job and hire their first employee.

Rank your top 3 SEO tools: 

Rank your best SEO trick or tactic:

Leveraging paid Google Ads searches in the creation of new content for SEO.

Rank what you love most about SEO as an industry:

The nuance – there are multiple ‘right’ approaches, and it’s like being a detective but without the dead bodies.

Rank your best SEO learning resource:

The #SEOFOMO newsletter – by Aleyda Solis

Rank the top 1-3 SEOs or Marketers that you most look up to: 

Rank your number one cause/charity that you want to promote:

The West Coast Kids Cancer Foundation. They support families with small, practical actions like fridge stocking and involve the whole family in supporting kids with childhood cancer and blood disorders. 

Host: Garrett Sussman

Title: Demand Generation Manager

Garrett loves SEO like the 90s loves slap bracelets.

Each week he interviews the most interesting people in the world (of SEO). When he’s not crafting content, he’s scouting the perfect ice coffee, devouring the newest graphic novels, and concocting a new recipe in the kitchen.

Get insights, stories, and strategies from a range of practitioners and executives leading the charge in SEO.

Enjoy this podcast? Check out Garrett’s video show round-up of everything search engine optimization: The SEO Weekly

Aaron Johnson

Considering AI Content?

AI generative content has gone mainstream.

Discover what that means for your business and why AI generation can be your competitive advantage in the world of content and SEO.