The Google Algo Leak: Actionable Insights, Best New Practices, and Killer Tactics

[0:00] Introduction

[3:20] The Story Behind the Google Algo Leak

[6:40] Contextual Caveats – What We Actually Know About This Info

[9:49] Google Myths Busted

[10:26] Domain Authority

[11:00] Using Clicks for Rankings

[13:37] A Google Sandbox

[14:05] Using Chrome and ClickStream Data for Rankings

[14:45] Discoveries

[14:50] Names for Google Systems

[17:20] How Panda Works

[20:07] Twiddlers

[22:01] Protocol Buffers

[22:35] How To Conduct SEO Experiments Using the Discovered Features

[28:30] Experiments

[28:40] Significant Page Updates

[30:10] Authors

[32:11] Indexing Tier Impacts Link Value

[34:42] Link Spam Velocity Signals

[35:25] Google’s Cache and the Last 20 Content Changes

[35:50] Homepage Page Rank and Homepage Trust

[36:58] Toxic Backlinks

[38:59] Font Size and Internal Links

[40:29] Documents Get Truncated by Google

[42:01] Originality, Copycats, and Short Content

[44:05] Page Titles

[46:06] Importance of Dates

[47:11] Domain Registration Info

[49:59] Video Sites

[50:44] YMYL

[51:52] Gold Standard Documents and Quality Rater Guidelines

[53:19] Site Embeddings

[54:14] Small Sites Vs. Big Sites

[56:49] Importance of Mentions

[57:54] UGC Effort

[58:25] Search Intent and Commercial Pages

[59:30] SEO and UX

[59:51] Topic Clusters

[1:00:31] Clickstream Data

[1:01:33] How To Analyze the Google Algo Leak Yourself

[1:01:49] More Google Algo Leak Resources