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An iPullRank Webinar

The Google Algo Leak: Actionable Insights, Best New Practices, and Killer Tactics

Featuring Michael King and Garrett Sussman

Time Stamps:

  • [0:00] Introduction
  • [3:20] The Story Behind the Google Algo Leak
  • [6:40] Contextual Caveats – What We Actually Know About This Info
  • [9:49] Google Myths Busted
  • [10:26] Domain Authority
  • [11:00] Using Clicks for Rankings
  • [13:37] A Google Sandbox
  • [14:05] Using Chrome and ClickStream Data for Rankings
  • [14:45] Discoveries
  • [14:50] Names for Google Systems
  • [17:20] How Panda Works
  • [20:07] Twiddlers
  • [22:01] Protocol Buffers
  • [22:35] How To Conduct SEO Experiments Using the Discovered Features
  • [28:30] Experiments
  • [28:40] Significant Page Updates
  • [30:10] Authors
  • [32:11] Indexing Tier Impacts Link Value
  • [34:42] Link Spam Velocity Signals
  • [35:25] Google’s Cache and the Last 20 Content Changes
  • [35:50] Homepage Page Rank and Homepage Trust
  • [36:58] Toxic Backlinks
  • [38:59] Font Size and Internal Links
  • [40:29] Documents Get Truncated by Google
  • [42:01] Originality, Copycats, and Short Content
  • [44:05] Page Titles
  • [46:06] Importance of Dates
  • [47:11] Domain Registration Info
  • [49:59] Video Sites
  • [50:44] YMYL
  • [51:52] Gold Standard Documents and Quality Rater Guidelines
  • [53:19] Site Embeddings
  • [54:14] Small Sites Vs. Big Sites
  • [56:49] Importance of Mentions
  • [57:54] UGC Effort
  • [58:25] Search Intent and Commercial Pages
  • [59:30] SEO and UX
  • [59:51] Topic Clusters
  • [1:00:31] Clickstream Data
  • [1:01:33] How To Analyze the Google Algo Leak Yourself
  • [1:01:49] More Google Algo Leak Resources

It’s time to get to work. The Google Algo leak has been simmering and SEOs are wondering what to do next. Mike King and Garrett Sussman of iPullRank walked through the key insights, experiments to test, and new tactics to implement based on the 14,000 features discovered.

• Busting SEO Myths: Which longstanding misconceptions can we finally put to rest?

• How to Analyze the Documents: Put on your scientist lab coat and learn how to pull testable hypotheses from the leaked documentation.

• Optimization and Experiment Frameworks: Learn the most important tactics to employ and experiments to run immediately based on the features that have been discovered in the exposed content warehouse.

Tactical Changes for SEO

We covered everything you need to now know about page titles and metadata, author strategy, link value and relevance, content originality and length, dates and freshness, domain risks, gold-standard high-quality content, and more.

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