An iPullRank Webinar

How to Optimize for AI Overviews (SGE): Protect and Perfect Your AI Snapshot

Featuring Michael King and Garrett Sussman

Time Stamps:

  • [0:00] Pre-webinar rambling
  • [6:16] Introductions
  • [7:35] The gamble and reasons behind Google’s AI Overviews push
  • [13:40] What do AI Overviews look like and what versions are Google testing?
  • [16:38] Branded query considerations for AI Overviews
  • [18:49] AI Overviews Shopping results
  • [21:39] AI Overviews Local results
  • [22:01] How do AI Overviews work?
  • [26:31] How will AI Overviews change things?
  • [30:09] SGE Threat Report Methodology
  • [35:01] Additional AI Overviews research reporting
  • [40:32] SGE Threat Report walkthrough
  • [43:45] The role of fraggles in AI Overviews snapshot creation
  • [50:03] AI Overviews optimization process and experiments
  • [56:58] Generative Engine Optimization
  • [1:00:00] The future of AI Overviews

We covered the practical strategies for adapting to Google’s imminent AI Overviews (SGE). Mike King and Garrett Sussman of iPullRank delivered this critical presentation on preparing your content for a better chance at visibility in the AI snapshot.

  • Assessing the Impact: Understand the potential threat to your existing keywords and how to safeguard your brand’s online visibility.
  • Strategic Identification: Learn to pinpoint and prioritize queries most at risk, ensuring your content remains relevant and visible.
  • Optimization Framework: Gain exclusive insights into our AI Overviews content optimization framework, designed to enhance your SEO strategy and secure your place at the forefront of search.

Session highlights:

  • Introduction to AI Overviews: Breaking down what it is and its significance.
  • Evaluating the Impact: Insights into how AI Overviews might change things and practical steps to prepare.
  • Crafting Your Plan: Focused strategies for evaluating and prioritizing your website content.
  • Effective Content Adjustments: Tips on modifying your content to align with AI Overviews requirements without losing your website’s essence.
  • Ongoing Monitoring: How to keep track of your content’s performance and make adjustments as needed.

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Will Google’s AI Overviews (SGE) tank your organic traffic?


  • Threat Level by Snapshot Type: Local, eCommerce, Desktop, and Mobile will have a different impact on your organic traffic. Which types are appearing for your keywords?
  • Threat Level by Result Position Distribution: Your visibility within AI Overviews can indicate the likelihood of organic traffic. Where in the Snapshot do your links appear?
  • Automatic AI Overviews vs Click to Generate: Will your audience be force-fed AI Overviews or will that extra click to generate the snapshot save you from missing out on traffic?
  • Threat Level by Snapshot Speed: Slow AI Overviews load times might not impact your organic visibility. How fast does AI Overviews load?

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