An iPullRank Webinar

Technical Content Engineering

Designing Content for Humans and Search Engines

FEATURING Michael King

WEBINAR Time Stamps

[1:24] Search engine expectations
[5:04] How content is understood in information retrieval
[18:23] Mind the text analysis knowledge gap
[27:38] Semantic distance and term relationships
[36:58] What should we be doing?
[60] Q & A

In this webinar, Mike King will uncover what goes on under the hood of search engine algorithms and effective content strategies to meet their expectations.

Michael also covers the concept of Content Engineering in this podcast interview with Jason Barnard.

Don’t forget to please SUBSCRIBE on YouTube if you enjoy the webinar.

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