[0:38] What is rank tracking?
[1:08] The history of rank tracking
[2:51] Why rank tracking matters
[4:19] The fundamental flaw with rank tracking software
[4:35] How Google and SEOs measure rankings
[6:29] How rank tracking has changed
[12:47] How should you be rank tracking?
[21:39] The gaps in rank tracking
[28:05] Why you should be tracking SERPs
[32:11] Rank tracking, SERP tracking, and topic clustering
[39:12] Rank parsing re-run to analyze historical data
[40:01] The wall between paid and organic
[41:58] Using Exact Science to address these rank tracking problems