Why Your Rank Tracking Is Not Enough

[0:38] What is rank tracking?

[1:08] The history of rank tracking 

[2:51] Why rank tracking matters

[4:19] The fundamental flaw with rank tracking software 

[4:35] How Google and SEOs measure rankings  

[6:29] How rank tracking has changed 

[12:47] How should you be rank tracking? 

[21:39] The gaps in rank tracking 

[28:05] Why you should be tracking SERPs

[32:11] Rank tracking, SERP tracking, and topic clustering

[39:12] Rank parsing re-run to analyze historical data

[40:01] The wall between paid and organic

[41:58] Using Exact Science to address these rank tracking problems