Personas drive so much power for your marketing. Understanding your audience and developing content that maps to their buyer journey is the key to SEO effectiveness. Our people-first approach informs our every move.
If your brand hasn’t already done the market segmentation work, we partner with you to compile data from a variety of sources to build targeted personas. The waterfall effect of your custom personas drives traffic, growth, and revenue.
Start building your audience with us.
If every marketing decision you make is not informed by your ideal customer, you’re wasting spend and resources.
How do you build awareness? What type of content will attract people who know they need your products? What makes your best customers tick?
It’s tempting to try to be everything to everyone, but the benefits of a well-developed audience research strategy are massive:
When you work with iPullRank, you don’t get an ongoing ambiguous roadmap. You get milestones.
Deliverables. Actionable insights. Start your audience research project and help us to compile these game-changing deliverables for your organization.
Each deliverable is accompanied by a clear and focused, step-by-step presentation by our expert team. We’ll walk you through everything, answer questions, and recommend next steps:
This presentation is the work product of a market research exercise wherein audience and/or buyer personas are defined along with user journeys and insights on where to find them and how to engage them.
This spreadsheet outlines keyword opportunities with regard to the target personas and need states that are defined in the audience report. The report also takes into account current rankings and defines opportunities with regard to subsegments of keywords
This presentation is the work product of in-depth Search and Social Media analysis for your site and 3 of your closest competitors. It features actionable insights on how to beat your competitors in Organic channels.
Your success drives our passion. We enlist your help to share with us everything you’ve already gathered about your ideal customers. Any data that you’d already compiled, we’ll soak it up and guide us into the world that your customers inhabit.
Along the way, we’ll share insights, ask questions, and zero in on the realities that shape your industry.
We’ll get your feedback and iterate on the research until we feel confident that we truly understand what type of needs drive your audience. You’ll walk away with a clear picture. Ready to enhance your marketing and engage with your future customers.
We helped a small, mighty business recover from a devastating google algorithm update.
Recovered from
Loss in Organic Traffic
Over
Increase in Leads
Let’s schedule a call and talk through your company’s needs.
iPullRank is a pioneering content marketing and enterprise SEO agency leading the way in Generative AI, Technical SEO, Audience-Focused SEO, and Content Engineering. People-first in our approach, we’ve delivered $4B+ in organic search results for our clients.
iPullRank is an NMSDC-certified Black-owned business. We support the NMSDC network in its mission to reshape the diversity landscape.
iPullRank is a pioneering content marketing and enterprise SEO agency leading the way in Technical SEO, Audience-Focused SEO, and Content Engineering. People-first in our approach, we’ve delivered $4B+ in organic search results for our clients.
iPullRank is an NMSDC-certified Black-owned business. We support the NMSDC network in its mission to reshape the diversity landscape.
