Audience research builds the foundation of your growth

If every marketing decision you make is not informed by your ideal customer, you’re wasting spend and resources.

How do you build awareness? What type of content will attract people who know they need your products? What makes your best customers tick?

It’s tempting to try to be everything to everyone, but the benefits of a well-developed audience research strategy are massive:

Discuss your goals with our team

Your Audience Insights Documented

When you work with iPullRank, you don’t get an ongoing ambiguous roadmap. You get milestones.

Deliverables. Actionable insights. Start your audience research project and help us to compile these game-changing deliverables for your organization.

Each deliverable is accompanied by a clear and focused, step-by-step presentation by our expert team. We’ll walk you through everything, answer questions, and recommend next steps:

This presentation is the work product of a market research exercise wherein audience and/or buyer personas are defined along with user journeys and insights on where to find them and how to engage them.

This spreadsheet outlines keyword opportunities with regard to the target personas and need states that are defined in the audience report. The report also takes into account current rankings and defines opportunities with regard to subsegments of keywords

This presentation is the work product of in-depth Search and Social Media analysis for your site and 3 of your closest competitors. It features actionable insights on how to beat your competitors in Organic channels.

Work with a Team That Thrives on Discovery, Insights, and Your Success

Your success drives our passion. We enlist your help to share with us everything you’ve already gathered about your ideal customers. Any data that you’d already compiled, we’ll soak it up and guide us into the world that your customers inhabit.

Along the way, we’ll share insights, ask questions, and zero in on the realities that shape your industry.

We’ll get your feedback and iterate on the research until we feel confident that we truly understand what type of needs drive your audience. You’ll walk away with a clear picture. Ready to enhance your marketing and engage with your future customers.

Get iPullRank's


  • 75+ pages of persona building as the foundation of your audience research
  • 10 use cases for marketing your personas
  • Learn customer journey mapping using personas and segmentation
  • 5 Step tactical Quick Start Guide for personas

Case Study


We helped a small, mighty business recover from a devastating google algorithm update.


Recovered from

- 40%

Loss in Organic Traffic



Increase in Leads

Ready to build an organic growth machine?

Let’s schedule a call and talk through your company’s needs. 

What do you know about personas?

Stop sending the wrong message to the wrong people!

75+ pages of persona building as the foundation of your audience research.

Learn how personas can help you create content that drives better results for your marketing.