Relevance Engineering at Scale: Smarter Content Pruning with Embeddings & SEO
Let’s be honest. The words “content audit” rarely spark joy. Especially when you’re staring down a legacy blog archive with thousands of articles accumulated over years. Traditional content pruning often feels like a necessary evil. It’s time-consuming, subjective, and heavily reliant on SEO metrics that don’t always tell the full story about strategic alignment. You […]
Why E-E-A-T & Core Updates Will Change Your Content Approach
Core updates happen. But with Google’s E-E-A-T page quality standards, sites can take back their content and improve after a core update hit.
Using Personas to Build Your eCommerce Content Strategy
Shopping has changed. Digital sales teams (via email, phone, or live chat) used to have a monopoly on information. If customers wanted an in-depth look at a particular product or brand, they needed to go through a salesperson to get that information. Not anymore. According to the United States Ecommerce Country Report, 88% of consumers research […]
Captive Audiences? How to Pivot your Content Strategy during a Crisis
With millions of people under stay at home orders, the shape of online audiences is changing. Learn how to pivot your content strategy to adapt to the current state of things.
It’s Too Late for Black Friday SEO
It’s too late to do SEO for Black Friday but there are few last-minute tactics you can do to help capture holiday organic traffic.
Guide to Building a Strategic Content Distribution Plan
Content distribution happens before you hit live! Read our guide to strategic content distribution and learn how to get your content where your audience can see it.
5 Digital Consumption Habits to Inform your Content Strategy (& 1 That Shouldn’t)
Remember the good ol’ days when you would sit down with your family to watch the Friday night line-up? Everyone would huddle around the TV, glued with uninterrupted attention. There were no cellphones to live tweet Family Matters. No status updates to post during commercial breaks and no recommended programming because you weren’t binge-watching on […]
9 Problems With Content Audits (And How To Solve Them)
Content strategists, brace yourselves! I’m about to make content auditing a whole lot easier for you. But before I do, please allow me to be brutally honest. Content audits suck! (Although they don’t have to). No digital marketer in the world has ever woken up in the morning and said, “Ahh, I can’t wait to manually […]
