The timing of the recent core algorithm update, should you BOLD ALL OF YOUR TEXT for SEO, and a CTR study from SEAO Clarity.
In this week’s episode, we also cover search intent strategies for international keywords, snarky 2022 SEO predictions, and a RegEx learning tool.
Host: Garrett Sussman | Demand Generation Manager
In this thread, Barry Schwartz (SE Roundtable) and Danny Sullivan (Google Search Liason) go back and forth on the timing of a new core algorithm update that will roll out over Thanksgiving. Many other SEOs chime in, the fear is around unintentional search visibility drops during Black Friday which is one of the most important weeks of the year for online retailers.
(03:01) Bolded text can help your SEO
Now a lot of SEOs or business owners might be concerned that they need to implement bold styling of their content for every keyword that they own, but this isn’t the correct approach. John Mueller was merely indicating that bolding appropriate content for emphasis in moderation would communicate to Google that the text is important.
As Google becomes smarter, the algorithm will see right through only bolding keywords. Use this like you would use correct spelling or a well-structured article.
Creating the Google Search Central website is an admirable project to organize, optimize, and update all of the key documentation, updates, and best practices from the Google search team. It’s fun to know that they were tasked with the same SEO challenges that all websites encounter. Over the past year, they have:
This just shows one of the ways that Google is rolling out MUM. Google is able to identify entities in a video and surface it in a related query.
There are a lot of unique challenges for identifying the intent of keywords on an international scale. You’ve got to worry about different languages, local slang, idioms, and homonyms.
Her techniques focus on using:
Amazing deep dive on all things technical when it comes to structured data. This guide was written by Andrea Volipini and Jono Alderson and details everything you need to know from a definition of the semantic web, different use cases, types, and actual syntax. The address the evolving standards as the technology is adopted and evolves.
Alexis Rylko created this cool tool to surface what’s going on with your Google Discover traffic. It’s ideal for news sites
Want to learn RegEx? This is a great gamified tool that walks you through all of the various character uses available.
Join Garrett Sussman each week as he pulls out all of the biggest and smallest stories from the past week that touch the world of SEO.
Get the scoop on what’s happening to Google, game-changing strategies for SEOs, and the people that you should have on your SEO radar.