The timing of the recent core algorithm update, should you BOLD ALL OF YOUR TEXT for SEO, and a CTR study from SEAO Clarity.
In this week’s episode, we also cover search intent strategies for international keywords, snarky 2022 SEO predictions, and a RegEx learning tool.
Host: Garrett Sussman | Demand Generation Manager
(00:26) Google is rolling out a core algorithm update
In this thread, Barry Schwartz (SE Roundtable) and Danny Sullivan (Google Search Liason) go back and forth on the timing of a new core algorithm update that will roll out over Thanksgiving. Many other SEOs chime in, the fear is around unintentional search visibility drops during Black Friday which is one of the most important weeks of the year for online retailers.
(03:01) Bolded text can help your SEO
Now a lot of SEOs or business owners might be concerned that they need to implement bold styling of their content for every keyword that they own, but this isn’t the correct approach. John Mueller was merely indicating that bolding appropriate content for emphasis in moderation would communicate to Google that the text is important.
As Google becomes smarter, the algorithm will see right through only bolding keywords. Use this like you would use correct spelling or a well-structured article.
(05:04) One Year Anniversary of Google Search Central – Replacing Google Webmasters
Creating the Google Search Central website is an admirable project to organize, optimize, and update all of the key documentation, updates, and best practices from the Google search team. It’s fun to know that they were tasked with the same SEO challenges that all websites encounter. Over the past year, they have:
(07:01) Google Search News – John Mueller
(07:31) Found in Videos feature from Saad
This just shows one of the ways that Google is rolling out MUM. Google is able to identify entities in a video and surface it in a related query.
(08:16) 2022 SEO Predictions from Myriam Jessier (Snarky Tweet Addition)
(09:39) Moz Twitter thread: “How would you explain #SEO to a kid?”
(10:48) Intent-based Keyword Research – the methods, the complexities for international keyword research, and how to adapt per industry by Lazrina Stoy (Twitter Thread)
Lazarina’s accompanying blog post
There are a lot of unique challenges for identifying the intent of keywords on an international scale. You’ve got to worry about different languages, local slang, idioms, and homonyms.
Her techniques focus on using:
(12:23) 2021 CTR Research Study by Mitul Gandhi of SEOClarity
(13:31) Conducting an SEO Content Audit: 6 Things You Might Be Overlooking by Tory Gray and Tyler Tafelsky
(14:26) Shopify SEO: An Ultimate Guide by Nitin Manchanda via Botspresso
(15:24) The Web Alamanac by HTTP Archive | Chapter 4: Structured Data
Amazing deep dive on all things technical when it comes to structured data. This guide was written by Andrea Volipini and Jono Alderson and details everything you need to know from a definition of the semantic web, different use cases, types, and actual syntax. The address the evolving standards as the technology is adopted and evolves.
(16:34) Google Discover Insights by Alexis Rylko
Alexis Rylko created this cool tool to surface what’s going on with your Google Discover traffic. It’s ideal for news sites
(17:48) RegEx Learn – Step by Step by Aykut Kardaş
Want to learn RegEx? This is a great gamified tool that walks you through all of the various character uses available.
(18:11) Ep. 61 Modern Audience Research for Marketers ft. Rand Fishkin
Register for Ep. 62 The Value of Google Tag Management Across Your Organization ft. Simo Ahava – Dec 2nd 10:00 am ET
Join Garrett Sussman each week as he pulls out all of the biggest and smallest stories from the past week that touch the world of SEO.
Get the scoop on what’s happening to Google, game-changing strategies for SEOs, and the people that you should have on your SEO radar.