With the announcement of the Helpful Content Update, we dive deep into what it is, how it might affect your SEO strategy, and what are some of the takes in the SEO industry.
What are some of the most frequent issues that News SEO publishers run into?
In this week’s episode, we cover SEO for Black Friday in the context of the recession, and last month’s Rankable Podcast Episodes.
Host: Garrett Sussman | Demand Generation Manager
Starting today, Google will be rolling out the Helpful Content Update over the next 2 weeks. It’s a site-wide signal that will be continuously updated. It aims to classify sites that are ‘helpful’ and ‘unhelpful’
Criteria for the classifications are ambiguous but essentially based on whether the content is useful, people-driven, written by people with expertise, and focused on the primary topic of the website.
Glenn Gabe also spoke with the Search Team and predicts that this is the beginning of Google’s algorithm more transparently using site-wide signals to determine the value of a website and rank accordingly.
Previously, Google has implied that they tended to focus mostly on a combination of 200+ factors, but over the past few years, they’ve moved away from that explanation. This is one of the few times they explicitly shared that the signal is site-wide.
Danny Sullivan, Google’s Search Liason, did his best to explain the impact in a human way. He also addressed how the ongoing effort to improve search results for product reviews will include another update in the coming weeks.
Most of the internet depends on Google to fact-check and validate the information that shows up in search results. Google’s making an effort to improve those results and ensure they’re factually reliable.
They’ve also added an advisory when Google cannot provide a good answer or when a reliable answer does not exist.
There was a bug in Google Search Console last week that showed non-indexed pages as being indexed. That’s a problem because SEOs need to know when their articles are not visible online (regardless of whether they can do anything about it). The bug was fixed after 24 hours, thankfully.
SearchPilot ran an interesting A/B test to see the impact of including the product description above the fold on your product page improves rankings. The asked Twitter and the poll had 71% believing it would have a positive impact.
Turns out that the crowd was right. Pages with the product description above the fold had a 14% uplift.
We’re 3 months out from Black Friday and between the product reviews update, the helpful content update, and all of the new eCommerce-related search tools being improved, it’s never been more important to get your eCommerce site prepared.
Since inflation, a looming recession, and supply chain problems could all impact consumers’ buying behavior, you want to make sure that any opportunities for organic search traffic are primed to come your way.
If you have brick-and-mortar locations for your local business, you need to include the most important information on your location pages. There are so many ways to boost your visibility on local search results.
Local SEO expert Claire Carlile is teaching you everything you need to know to be found locally via this great new course on BrightLocal.
It’s so easy to mess up a site migration. New CMS, new hosting, and new domains all add layers of challenges to a smooth transition. If you don’t have everything implemented properly, you can see a crash in your organic traffic and it can be extremely difficult to recover.
Chris Green shared all of his best tips. His article is comprehensive, especially if you’re moving from WordPress to Wix.
Lee Foot has developed a useful tool to pull out all of the entities from your website (1000s of URLs) and provide you with all of that data in one helpful spreadsheet. He’s still working on the visualization, but the beta tool is available to preview and will be incredibly valuable to anyone focusing on their entity SEO strategy.
Did you miss all of the awesome Rankable Podcast Episodes that we published while Garrett was out on parental leave?
Check them all out below and let us know which one you loved the most!
Join Garrett Sussman each week as he pulls out all of the biggest and smallest stories from the past week that touch the world of SEO.
Get the scoop on what’s happening to Google, game-changing strategies for SEOs, and the people that you should have on your SEO radar.