The SEO Weekly
Checkout on Google: eCommerce SEO - Episode 73
Where queries are weird, advice is controversial, and everything depends.
In this week’s episode, we cover Google’s move to streamline the checkout process of purchasing a product from an eCommerce search result, an invitation to implement a web standard around search engine scraping for LLM training, and the sunsetting of Google’s Universal Analytics.
We also discuss the upcoming helpful content update, content syndication, and SEO Workflows.
Also:
- SGE Panel Discussions
- Twitter SEO
- Google Bias and Perspectives
Host: Garrett Sussman | Demand Generation Manager
Don’t forget to please SUBSCRIBE to the channel if you enjoy the episode.
LAST CHANCE: GET YOUR IPULLRANK DATA-BACKED KEYWORD PORTFOLIO
$10,000 ($15K after 12/16)
First Come, First Served
Included in the offer:
- A Refreshed Data-Backed Keyword Portfolio and Presentation (up to 5,000 keywords)
- Topic Cluster Targeting
- Content Ideation Targeting For Each Cluster
- 3 Monthly Snapshots of iPullRank’s New Rank Tracker – ExactScience
THE STATE OF GENERATIVE AI Report
We surveyed over 100 marketing leaders on their perspectives on generative AI in SEO and have analyzed the findings so that you can see where you stand among your peers and competitors.
Show notes / References:
Google/SERP Updates:
- A principled approach to evolving choice and control for web content – Google
- Google just announced “checkout on Google”, a new, powerful way of directly sending customers to your checkout page from free organic listings. – H/T Kevin Indig
- Buy on Google program to shut down Sept. 26 – Danny Goodwin – Search Engine Land
- Google Analytics 4 has replaced Universal Analytics – Google
- Looker Studio Report converting back to UA – Aoakudotcom
- Universal Analytics Eulogy from Brie Anderson
AI Generation and SEO:
- Search Generative Experience Roundtable Discussion – Clearscope
- How to Prepare Your SEO Strategy for Google’s AI-Powered Search Results – Botify
SEO Twitter/LinkedIn:
- Twitter SEO Disaster – Sistrix – Cyrus Shepard
- List of SEOs worth following on Threads – Lidia Infante
- Google’s testing tools no longer mimic Googlebot’s user-agent – Tomek Rudzki
General SEO:
- Google’s Helpful Content & Other AI Systems May Be Impacting Your Site’s Visibility – Dr. Marie Haynes
- How to Create an SEO Workflow for Content Success – Ryan Jones – SEOTesting
- GA4 for B2B: How to track events and conversions – Gemma Fontané – Search Engine Land
- Guard Your SEO: Are News Syndication Partners Hijacking Your Traffic? – John Shehata – Newz Dash
- Double Whammy Rankable – Google Bias & Google Perspectives
- Google Bias Under the Microscope ft. Jack Chambers-Ward – Part 1 – Rankable Ep. 115
- Google Perspectives with Garrett Sussman – Search with Candour
Rank Tracking: Now with your content relevance score
Join Garrett Sussman each week as he pulls out all of the biggest and smallest stories from the past week that touch the world of SEO.
Get the scoop on what’s happening to Google, game-changing strategies for SEOs, and the people that you should have on your SEO radar.
- How Mountain Dew Won the Super Bowl with 46% Brand Visibility across ChatGPT, AI Overviews, and Perplexity - February 12, 2025
- SEO RFP: The Best Process for Hiring the Right Agency [Template] - October 2, 2024
- Status Quo Bias: The Behavioral Economics Principle That Rocked the Google Antitrust Trial - August 22, 2024
