4 Hacks for Discovering Your Brand Voice
By Dinuki Suraweera Not having a clear brand voice can feel like the movie Eat, Pray, Love. Julia Robert’s character, Elizabeth, prior to her trip to find herself, is what I like to call a hot mess. Confused and lacking direction. But after doing some explorative self-assessments (mostly by eating Italian food and lots of […]
6 Marketing Tools We Use That No One Else Really Talks About
As a marketing technologist, I can tell you that, frankly, there are many too many marketing technology solutions out there. I’m sure you’ve seen that aesthetically challenged image that keeps getting busier and busier each year with all of the marketing and ad tech solutions. We’re in the middle of the MarTech cash grab. I […]
Navigating the Career Accelerator – My Experience at Startup Institute
Whether you are a job seeker or gainfully employed, the term “career accelerator” seems to be trending these days. And to be honest, I can’t think of any other words that sound so good together (except maybe “free food”). As a former marketer turned stay-at-home mom, I voluntarily left the workforce, knowing that I wanted […]
6 Epic Lessons I Learned From My First Agency Job in 2015
“I Knew Working at a Marketing Agency Would Be F*cking Hard, But I Had No Idea It Would Be This Awesome” There comes a point in every person’s life where tremendously difficult decisions have to be made. That point came for me in December of 2014. At that time, I was extremely dissatisfied with where […]
How I Sped Up My Site 68.35% With One Line of Code
One of my obsessions as of late has been page speed. A more technical client early last year made me realize I’d phoned it in for the page speed recommendations that I’d been including in my SEO Site Audits. You know the ones, minifying code, removing inline styles and JavaScript, specifying image dimensions, leveraging compression, […]
How to Run Screaming Frog and URL Profiler on Amazon Web Services
I’ve been a huge fan of Screaming Frog SEO Spider for a number of years now. One would be hard-pressed to find a finite number of use cases for the tool. I also very much appreciate Dan Sharp and his team’s continued focus on innovation and improvement with the tool as well. I also love […]
