The Customer Journey and Types of Content to Create for Each Stage
Have you ever thought about the process of purchasing something, from first hearing about a brand and its products to finally swiping that credit card? I want you to think back to the last time you purchased something you thought about buying for a while. How did that decision finally come to be? Well, marketers […]
Rankable Ep.23 – 2020 Rankable Podcast Recap
Welcome to Episode 23 of iPullRank’s Rankable podcast, where we discuss various hot topics in the ever-changing world of digital marketing. In this episode, we are joined by our very own Director of Revenue, Chris Hart, to discuss the topic “2020 Rankable Podcast Recap.” In this episode, we talked about how we navigated 2020 and launched Rankable Podcast which […]
Rank & File: Does SEO Take 6 Months?
For a long time it has been a commonly held belief that it takes six months to see SEO results, but with all of Google’s advancements in the past 5 years, is that still true? In this episode of Rank and File, I step away from the whiteboard and in front of the green screen […]
Rankable Ep.22 – Team Marketing in COVID, It’s Not a Solo Game
Welcome to Episode 22 of iPullRank’s Rankable podcast, where we discuss various hot topics in the ever-changing world of digital marketing. In this episode, we are joined by Will Gulley, Director of Digital Marketing at Big 12 Sports, to discuss the topic “Sports Marketing during COVID-19.” The conversation revolved around what coordinating the Big 12 Sports conference looked […]
Rankable Ep.21 – How Should a Franchise Attack the Market
Welcome to Episode 21 of iPullRank’s Rankable podcast, where we discuss various hot topics in the ever-changing world of digital marketing. In this episode, we are joined by Heather Nykolaychuk, CMO at Home Franchise Concepts, to discuss the topic “How Should a Franchise Attack the Market.“ A lot of great insights were shared in this episode, be sure […]
Rankable Ep.20 – LinkedIn All-Star Event 3: Social Media Sales Approach
Welcome to Episode 20 of iPullRank’s Rankable podcast, where we discuss various hot topics in the ever-changing world of digital marketing. In this episode, we are joined by Jake Dunlap, CEO at Skaled, to our third LinkedIn All-Start Event to discuss the topic “Social Media Sales Approach.” This conversation revolves around how Jake was able to build up […]
Rankable Ep.19 – The Importance of Content Strategy
Welcome to Episode 19 of iPullRank’s Rankable podcast, where we discuss various hot topics in the ever-changing world of digital marketing. In this episode, we are joined by Paul Zalewski (VP of Marketing) and Steve Pockross (CEO) at Verblio to discuss the topic “The Importance of Content Strategy.” The discussion revolved around how having a robust content strategy […]
5 Tips To Save a Client Relationship from Going South
The Account Manager is an extension of the sales team; instead of focusing on bringing on new clients, the Account Management/Client Services team’s central focus is to establish and maintain strong client relationships. Account Managers are tasked with executing what has been purchased and cultivating a relationship that results in contract renewal, repeat business, and […]
Rankable Ep.18 – The Key to Social Media Success
Welcome to Episode 18 of iPullRank’s Rankable podcast, where we discuss various hot topics in the ever-changing world of digital marketing. In this episode, we are joined by Ken Gibbs, Head of Series Social at Amazon, to discuss the topic “The Key to Social Media Success.” The discussion will revolve around actionable steps to ensure success on […]
SEO for the Procurement Professional
After over a decade of supporting enterprise clients in their search engine optimization efforts, I’ve had the opportunity to interface with many procurement professionals across all categories. Recently, it dawned on me that these wonderful folks often don’t have much of an understanding of what it is we do or why any given company may […]
The Importance of Leveraging Emotions in Branding
We live in a digital era where there are countless distractions in every aspect of our lives. Everything you see, everything you hear, and everything you feel is most likely a design by some brand out there trying to steal a portion of your limited attention. These brands want your attention because, to them, your […]
Rankable Ep.17 – How to Build a Successful Franchise
Welcome to Episode 17 of iPullRank’s Rankable podcast, where we discuss various hot topics in the ever-changing world of digital marketing. In this episode, we are joined by Solomon Choi, Founder/CEO at 16 Handles, to discuss the topic “How to Build a Successful Franchise.” The discussion revolved around how Solomon was able to see an opportunity in frozen […]
Importance of Research for Marketers: Understanding User & Market Research
What is User Research? User research is one of the most vital components of user experience design. Typically conducted in the initial phases of projects, user research combines different elements or methodologies to gather insights on your users and understand their needs, behaviors, attitudes, and challenges as consumers. This doesn’t mean you can’t go back […]
How to Market Your Creativity
While the workforce has been undoubtedly rattled by COVID-19, I, like many members of the creative community, have been hit especially hard and face an infinite amount of uncertainty. Creatives produce ideas, concepts and bring their imagination to life often in a manner for others to interpret. We cannot rewind the hands of time in […]
Rankable Ep.16 – Getting Your SEO Back on Track in the wake of COVID-19
Welcome to Episode 16 of iPullRank’s Rankable podcast, where we discuss various hot topics in the ever-changing world of digital marketing. In this episode, we are joined by David Hutton, SEO Manager at Lendio, to discuss the topic “Getting Your SEO Back on Track in the wake of COVID-19.” Lendio was one of those companies […]
