Can Your Business Survive a Black Swan Event?
The COVID-19 pandemic was an unprecedented event. It has taken a major toll on businesses across the world and forced major changes in all our lives. From worldwide events like the stock market crashing to more personal changes like having to work from home, it is safe to say that no one could have predicted […]
Rankable Ep.15 – Digital Marketing for Traditional Organizations
Welcome to Episode 15 of iPullRank’s Rankable podcast, where we discuss various hot topics in the ever-changing world of digital marketing. In this episode, we are joined by Seth Dotterer, CEO of SiteCompli, to discuss the topic “Digital Marketing in Traditional Organizations.” The discussion will revolve around the opportunity in an industry that is relatively […]
Reasons Why You Need a Content Audit
What is a Content Audit A content audit is a qualitative and quantitative evaluation of the current content situation on a website or blog. It is not an easy (or exciting) task, but it is one of the best ways to understand what you currently have on your website and it will help you create […]
Rankable Ep.14 – LinkedIn All-Star Event with Dave Gerhardt
Welcome to Episode 14 of iPullRank’s Rankable podcast, where we discuss various hot topics in the ever-changing world of digital marketing. In this episode, we are joined by Dave Gerhardt, CMO at Privy and LinkedIn expert, to feature as our special guest for our Second “LinkedIn All-Star Event.” This conversation revolves around how Dave was able to […]
5 Ways to Improve Your Brand’s Content Ecosystem
In order to ensure that your content reaches your audience, your content plan should be well executed. However, the system that jumpstarts a content plan is often forgotten —your content ecosystem. A content ecosystem is a map that contains all elements of your organization’s content. This includes your content plan, workflows and processes, teams involved, […]
How to Use Text Summarization to Generate Meta Description at Scale
Here we are going to show you how to generate quality and useful meta descriptions using advanced text summarization methods in natural language generation (NLG) with Python code. The methods in the article work well for pages with rich content, like news page blog pages. What are meta descriptions? The meta description is an HTML […]
Rankable Ep.13 – How to Effectively Identify Your Target Audience
Welcome to episode 13 of iPullRank’s Rankable podcast, where we discuss various hot topics in the digital marketing industry. In this episode, we are joined by Holly Anderson to discuss the topic “How to Effectively Identify Your Target Audience.” Being able to accurately identify your target audience is crucial to your marketing process. In this […]
How to find the Right SEO Agency
Finding the right SEO agency for your company can be very difficult. And, from my experience, almost everyone has chosen an agency that promised the world but inevitably came up short. So, when people are used to being burned by an agency, skepticism can mount, and looking for a new agency seems a lot more […]
Excel Basics: How to Make a Pivot Table and Chart
Pivot tables are one of Excel’s best and most powerful tools. Very often, beginners may find them to be intimidating and difficult to create based on their level of expertise in Excel. Unfortunately, pivot tables also have a notorious reputation for being complicated. The good news is that creating a pivot table is much easier […]
Rankable Ep.12 – Musicians In Marketing: The Importance of Creativity
Welcome to episode 12 of iPullRank’s Rankable podcast, where we discuss various hot topics in the digital marketing industry. In this episode, we are joined by Gaetano Nino DiNardi, Director of Growth Marketing at Nextiva, a leading VoIP technology provider, and Jonathan Rosenfeld, Senior Demand Generation Manager, at Twilio Inc. In this episode, our discussion […]
How to Write Content to Win Featured Snippets
As we noted back in January, Featured Snippets went through some pretty major changes earlier this year. Featured Snippets are no longer that coveted “0” position and now occupy the number 1 position. Also, this update made it so you cannot have the same URL rank in a Featured Snippet and in the first page’s […]
The Revenue Driving Tactic Most Account Managers Neglect
The Account Manager is an extension of the sales team, but instead of focusing on bringing on new clients, we focus on client services. We pick up the ball after contracts are signed and execute the agreed engagement. We are part salespeople, part Project Managers, part customer service agents, part therapists we do it all…seriously […]
The Beginner’s Guide to Google Search Console (GSC)
Introduction to Google Search Console (GSC) So you have finally decided to take control of your website’s Organic traffic and begun looking into tools you can use for this task. Within a few articles you probably quickly realized that Google Search Console and Google Analytics are two of the most popular tools because they are […]
The Making Of Runtime – An Art Direction Perspective
Introduction Long nights, no sleep, and a ton of creative adrenaline. During a worldwide pandemic, there are few if any opportunities to thrive creatively in the SEO landscape. However, when we discovered that Mozcon 2020 would be virtual, it seemed like the perfect chance to take advantage of the digital format and tell our story. […]
Rankable Ep.11 – The Importance of Relationship Building With Clients
Welcome to episode 11 of iPullRank’s Rankable podcast, where we discuss various hot topics in the digital marketing industry and enterprise SEO. In this episode, we are joined by Shantel Branch, Senior Account Manager of iPullRank, and Chris Lombard, Senior Marketing Technology Manager at Home Franchise Concepts. In this episode, our discussion revolved around the topic, “The […]
