In episode 77, Shelby Blackley of The Athletic and Audience Editor, Jessie Willms pop in to educate us on the ins and outs of News SEO and how to execute the right way.
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Shelby Blackley
Title: SEO Editor
Business: The Athletic
Website: theathletic.com
Bio: Shelby Blackley is the SEO Editor for The Athletic and co-founder of WTF is SEO. She spends far too much time thinking about how humans use the internet and the best ways to help them find the information they need. When she’s not tied to her computer, Shelby can be found hiking in the mountains, lifting weights or yelling at the Baltimore Ravens.
Jessie Willms
Title: Audience Editor
Website: wtfseo.substack.com
Bio: Jessie Willms is a Toronto-based audience editor at Canada’s national newspaper. She has developed her visual, programming, and teaching skills at some of Canada’s top newsrooms, and now teaches data, interactive and audience journalism at Centennial College. In 2021, along with Shelby, she co-founded WTFisSEO – a newsletter about search and SEO for publishers.
Google Sheets & Keywords Everywhere
Bonus: Glimpse
Rank what you love most about SEO as an industry:
I love how wide the discipline is. You can be an expert in tech SEO, you can be an expert in content SEO. I love that there’s so much to learn in this field. It feels like there’s always a secret door.
Rank your best learning SEO resource:
WTF is SEO
Rank the top 1-3 SEO or Marketers that you most look up to:
Jessie Willms
Shelby Blackley
Rank your best SEO marketing win:
On election night in two consecutive elections in Canada to expand the reach our journalism as a result of a consistent effort across the entire company.
Rank your number one cause/charity that you want to promote:
Jessie: Your local animal rights organization
Shelby: CAMH
Host: Garrett Sussman
Title: Demand Generation Manager
Garrett loves SEO like the 90s loves slap bracelets.
Each week he interviews the most interesting people in the world (of SEO). When he’s not crafting content, he’s scouting the perfect ice coffee, devouring the newest graphic novels, and concocting a new recipe in the kitchen.
Get insights, stories, and strategies from a range of practitioners and executives leading the charge in SEO.
Enjoy this podcast? Check out Garrett’s video show round-up of everything search engine optimization: The SEO Weekly
iPullRank is a pioneering content marketing and enterprise SEO agency leading the way in Generative AI, Technical SEO, Audience-Focused SEO, and Content Engineering. People-first in our approach, we’ve delivered $4B+ in organic search results for our clients.
iPullRank is an NMSDC-certified Black-owned business. We support the NMSDC network in its mission to reshape the diversity landscape.
iPullRank is a pioneering content marketing and enterprise SEO agency leading the way in Technical SEO, Audience-Focused SEO, and Content Engineering. People-first in our approach, we’ve delivered $4B+ in organic search results for our clients.
iPullRank is an NMSDC-certified Black-owned business. We support the NMSDC network in its mission to reshape the diversity landscape.
