An iPullRank Webinar

SEO Split Testing the Factors Revealed by the Google Algorithm Leak

Featuring Will Critchlow, Michael King, and Garrett Sussman

Time Stamps:

[0:00] Intro
[6:00] The story behind the Google algorithm leak
[8:27] The mechanics of SEO testing
[9:15] What is SEO split testing?
[10:48] Split tests vs Laboratory tests
[13:38] Structuring SEO tests
[21:00] Test duration
[24:47] How to design test ideas from the docs
[26:20] Content Quality, Relevance, and Freshness SEO tests
[28:00] Examples of real content tests
[42:34] Hypothetical content tests to run
[45:46] Entity type content tests
[47:11] Examples of real entity tests
[56:04] Hypothetical entity tests to run
[57:11] User Engagement tests [58:28] Examples of real user engagement tests
[59:07] Hypothetical user engagement tests to run
[1:00:49] What to do next – set up your tests

Despite the incomplete context of the Google Algorithm leak, new opportunities for SEO experiments have been unveiled.

Join industry experts Will Critchlow, Mike King, and Garrett Sussman as they investigate how to set up SEO split tests for factors like content quality, freshness, and user engagement.

This webinar is designed for SEOs, marketers, and marketing executives looking to leverage these insights to refine their strategies.

Why it matters:

Learn how to design and implement effective SEO experiments. Learn best practices and common slipups for complex SEO tests.
Get recommendations for specific tests to conduct based on factors revealed by the Google Algorithm Leak.
Get practical advice on using the results to improve your rankings.

What you will learn:

Step-by-step guidance on setting up and running effective SEO split tests.
Best practices for split testing on both large and small sites.
How to test and optimize key SEO factors such as content quality, user engagement, internal linking, and technical SEO improvements.

Don’t forget to please SUBSCRIBE on YouTube if you enjoy the webinar.

DOWNLOAD THE PRESENTATION DECK

SEO CODE RED

Will Google’s AI Overviews (SGE) tank your organic traffic?

INCLUDED IN THE AI OVERVIEWS THREAT REPORT:

Threat Level by Snapshot Type: Local, eCommerce, Desktop, and Mobile will have a different impact on your organic traffic. Which types are appearing for your keywords?
Threat Level by Result Position Distribution: Your visibility within AI Overviews can indicate the likelihood of organic traffic. Where in the Snapshot do your links appear?
Automatic AI Overviews vs Click to Generate: Will your audience be force-fed AI Overviews or will that extra click to generate the snapshot save you from missing out on traffic?
Threat Level by Snapshot Speed: Slow AI Overviews load times might not impact your organic visibility. How fast does AI Overviews load?

Status Quo Bias: The Behavioral Economics Principle That Rocked the Google Antitrust Trial

August 22, 2024

Secrets from the Algorithm: Google Search’s Internal Engineering Documentation Has Leaked

May 27, 2024

Quick Tip: Cosine Similarity and k-Nearest Neighbors in Google Sheets

May 20, 2024

iPullRank is a pioneering content marketing and enterprise SEO agency leading the way in Generative AI, Technical SEO, Audience-Focused SEO, and Content Engineering. People-first in our approach, we’ve delivered $4B+ in organic search results for our clients.

iPullRank is an NMSDC-certified Black-owned business. We support the NMSDC network in its mission to reshape the diversity landscape.

iPullRank is a pioneering content marketing and enterprise SEO agency leading the way in Technical SEO, Audience-Focused SEO, and Content Engineering. People-first in our approach, we’ve delivered $4B+ in organic search results for our clients.

Services

Company