The original title for this blog was V-Factor: How to Make Viral Content but I don’t want to lie to you. Content in of itself isn’t viral because going viral…
Dinuki Suraweera
There is power in a good story and 2016 was a great example of that. The interesting thing I learned about storytelling in 2016 is that they don’t necessarily have…
If you haven’t heard yet of this tiny giant taking the fitness world by storm, Fitbit is a small device that attaches to your wrist or body and helps wearers…
I hope I don’t get fired for this post. However, I have decided to choose possible copywriting martyrdom in order to save other copywriters from making the same mistakes that…
By Dinuki Suraweera Not having a clear brand voice can feel like the movie Eat, Pray, Love. Julia Robert’s character, Elizabeth, prior to her trip to find herself, is what…
