Dixon Jones is the CEO and cofounder of InLinks and Waikay, two platforms at the forefront of the semantic web. With a career dedicated to decoding search engine algorithms—from pioneering link intelligence at Majestic to his current work in Entity SEO—his focus has always been on building technology for the future of search. He developed Waikay as a powerful Brand AI Visibility and Generative Engine Optimisation (GEO) tool, designed to solve a critical modern challenge: ensuring a brand's expertise is accurately represented and cited within AI-generated search results. His work provides marketers with the strategic advantage needed to build genuine topical authority and achieve meaningful visibility in this new era of generative engines.