The RANKABLE Podcast

Multilingual SEO And Localization: How To, Skills, And Processes - Episode 94

FEATURING Veruska Anconitano

In episode 94, Veruska Anconitano joins the show to talk about the opportunities and challenges within Multilingual SEO.

Veruska shares some insight into the advantages of an effective Multilingual SEO strategy and the impact it can have on revenue for your business.

We also discuss how cultural nuances can influence the results you see from your strategy and what mistakes you’ll want to steer clear of.

Episode Time Stamps

  • [0:00] Intro

  • [4:14] The Biggest Challenges in Multilingual SEO

  • [7:17] The Benefits of a Well-Executed Multilingual SEO Strategy

  • [9:09] The Extra Layer of Multilingual SEO

  • [11:25] What Should Businesses Consider Before Starting Their Multilingual SEO Strategy?

  • [14:21] How Businesses Should Approach Local Research

  • [16:15] Where Do You Begin With Implementation?

  • [19:05] Education & Accountability

  • [21:40] Technical Considerations

  • [23:35] How To Make User Experience Culturally Relevant

  • [28:22] Donโ€™t Reach for the Stars

  • [30:41] Cultural Nuances

  • [32:22] The Champions of Multilingual SEO

  • [34:18] Is Google Translate Getting Any Better?

  • [38:22] Rapid Fire Rankings ๐Ÿ”ฅ

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This Week's guests

Veruska Anconitano

Title: Multilingual SEO and Localization Consultant


Bio:ย Veruska is an SEO consultant specializing in International & Multilingual SEO with years of experience helping companies enter non-English speaking markets and working at the intersection between SEO and Localization. She works at the intersection between SEO and Localization. Having a sociology/sociolinguistics and semiotic background supplemented by a masterโ€™s in Data Science, she follows a ๐œ๐ฎ๐ฅ๐ญ๐ฎ๐ซ๐š๐ฅ๐ข๐ณ๐ž๐ ๐š๐ฉ๐ฉ๐ซ๐จ๐š๐œ๐ก ๐ญ๐จ ๐’๐„๐Ž ๐š๐ง๐ ๐‹๐จ๐œ๐š๐ฅ๐ข๐ณ๐š๐ญ๐ข๐จ๐ง, ๐ฅ๐ž๐ฏ๐ž๐ซ๐š๐ ๐ข๐ง๐  ๐œ๐จ๐ ๐ง๐ข๐ญ๐ข๐ฏ๐ž ๐ฉ๐ฌ๐ฒ๐œ๐ก๐จ๐ฅ๐จ๐ ๐ฒ, ๐ง๐ž๐ฎ๐ซ๐จ๐ฌ๐œ๐ข๐ž๐ง๐œ๐ž, ๐š๐ง๐ ๐๐š๐ญ๐š. As a proponent of a cultural view of International SEO and aiming for equality and removing access barriers for everyone, Veruska often speaks at webinars and conferences while constantly fighting against people butchering Italian food.

Podcast References:


Rank your best SEO marketing win:

I was in charge of launching a massive e-commerce website in EMEA and APAC (SEO and Localization together) and succeeded organically in key markets after a few months by strategically tapping into local users’ needs, motivations, and issues and completely driving away from the US website. This drove qualified traffic, leads, and, most of all, revenue and brought me to lead the same strategy for the US.

Rank your top 3 SEO tools:ย 

BONUS: Tableau and Python.

Rank your best SEO trick or tactic:

Comparison pages for non-competitive players.

Rank what you love most about SEO as an industry:

I work in a very peculiar and unique field: SEO and Localization together, managing people, processes, resources, etc. So, to me, it’s all being able to demonstrate that there’s more to measure than the usual SEO stuff when working in a multilingual environment.

I love being right.

Rank your best SEO learning resource:

Google Documentation

Rank the top 1-3 SEOs or Marketers that you most look up to:ย 

Rank your number one cause/charity that you want to promote:

EMERGENCY is an independent and neutral international organization founded in 1994 to provide free, high-quality medical and surgical care to victims of war, landmines, and poverty. EMERGENCY promotes a culture of peace, solidarity, and respect for human rights.ย 

Host: Garrett Sussman

Title: Demand Generation Manager

Garrett loves SEO like the 90s loves slap bracelets.

Each week he interviews the most interesting people in the world (of SEO). When he’s not crafting content, he’s scouting the perfect ice coffee, devouring the newest graphic novels, and concocting a new recipe in the kitchen.

Get insights, stories, and strategies from a range of practitioners and executives leading the charge in SEO.

Enjoy this podcast? Check out Garrett’s video show round-up of everything search engine optimization: The SEO Weekly