In episode 81, Rob Lennon of Maven rolls through to give us some scathing hot takes and valuable insights about how to approach AI content.
We discuss how Google’s Helpful Content Update could impact enterprise organizations and how to harness the power of entities with topic constellations.
Rob also shares how he interacts with content in his day-to-day life and how it helps to inform strategy.
Title: Demand Generation
Bio: Rob Lennon is an author and marketer spear heading demand generation at Maven. He has spent over 16 years helping startups achieve real results through SEO, copywriting, and content strategy.
Rank your best SEO marketing win:
1) Building a content engine that produced 5 articles/week
2) Ranking 1 and 2 for Page 1 on Google for our best search term
3) Got a $3000 1-day consulting gig based on the high authority of my content
Rank your best SEO trick or tactic:
1) Topic authority constellations
2) Skimmable headers that tell a story
3) Banger opening line
Rank what you love most about SEO as an industry:
3) How it is both creative and technical
Rank the top 1-3 SEO or Marketers that you most look up to:
Rank your number one cause/charity that you want to promote:
Host: Garrett Sussman
Title: Demand Generation Manager
Garrett loves SEO like the 90s loves slap bracelets.
Each week he interviews the most interesting people in the world (of SEO). When he’s not crafting content, he’s scouting the perfect ice coffee, devouring the newest graphic novels, and concocting a new recipe in the kitchen.
Get insights, stories, and strategies from a range of practitioners and executives leading the charge in SEO.
Enjoy this podcast? Check out Garrett’s video show round-up of everything search engine optimization: The SEO Weekly