The RANKABLE Podcast

The Underrated Value Of Structured Data for SEO - Episode 84

FEATURING Zach Chahalis

In episode 84, iPullRank’s Director of SEO, Zach Chahalis stops by to share his thoughts on why we all need to be showing more love and attention to structured data.

Zach gives us the scoop on how enterprise organizations can use structured data to get a noticeable lift in traffic and why structured data should not be an afterthought.

We also discuss the common misconceptions around structured data and why so many people get it wrong.

Episode Time Stamps

  • [0:00] Intro
  • [3:25] In-House vs Agency Work
  • [5:24] Structured Data
  • [8:45] The Future of Products in Google
  • [9:48] Structured Data for Enterprise Brands
  • [10:35] Why Do People Get Structured Data Wrong
  • [14:39] How To Show The Value of Structured Data
  • [17:15] How Should You Prioritize Implementing Structured Data?
  • [19:48] Gaps In
  • [23:41] Common Misconceptions about Structured Data
  • [25:04] Structured Data for News Publications
  • [27:47] Use Your Resources
  • [30:27] Rapid Fire Rankings 🔥

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This Week's guests

Zach Chahalis

Title: Director of SEO

Business: iPullRank


Bio: Zach Chahalis has over a dozen years of experience in digital marketing focused on developing and executing SEO strategies for Fortune 500 brands including Genuine Parts Company, GameStop, Michaels Stores, Sodexo, CoStar Group, and Global Payments Inc.

Zach also has experience working both agency-side and in-house with companies of all shapes and sizes ranging from local universities and regional home builders to national hotel groups and multinationals.

Additionally, Zach leverages his experience and degree in business administration to develop data-driven marketing strategies beyond SEO, including developing several national loyalty rewards programs as well as leading analytics implementations and PPC campaigns for large brands. Zach is also the co-founder of the ATL SEO organization.

Podcast References:


Rank your top 3 anything:

  • The Sopranos
  • Succession
  • Top Gear or The Grand Tour

Rank your best SEO marketing win:

Getting a site to implement product schema and being able to prove the value of it by just taking that and testing it.

Rank your Top 3 SEO tools:

Rank your best SEO trick or tactic:

Maximizing schema.

Rank what you love most about SEO as an industry:

It’s constantly changing. That’s the stuff that keeps me interested.

Rank your top SEO learning resource:

Rank the top 1-3 SEO or Marketers that you most look up to: 

Rank your number one cause/charity that you want to promote:

Habitat for Humanity

Host: Garrett Sussman

Title: Demand Generation Manager

Garrett loves SEO like the 90s loves slap bracelets.

Each week he interviews the most interesting people in the world (of SEO). When he’s not crafting content, he’s scouting the perfect ice coffee, devouring the newest graphic novels, and concocting a new recipe in the kitchen.

Get insights, stories, and strategies from a range of practitioners and executives leading the charge in SEO.

Enjoy this podcast? Check out Garrett’s video show round-up of everything search engine optimization: The SEO Weekly

Aaron Johnson

Considering AI Content?

AI generative content has gone mainstream.

Discover what that means for your business and why AI generation can be your competitive advantage in the world of content and SEO.