In episode 84, iPullRank’s Director of SEO, Zach Chahalis stops by to share his thoughts on why we all need to be showing more love and attention to structured data.
Zach gives us the scoop on how enterprise organizations can use structured data to get a noticeable lift in traffic and why structured data should not be an afterthought.
We also discuss the common misconceptions around structured data and why so many people get it wrong.
Title: Director of SEO
Bio: Zach Chahalis has over a dozen years of experience in digital marketing focused on developing and executing SEO strategies for Fortune 500 brands including Genuine Parts Company, GameStop, Michaels Stores, Sodexo, CoStar Group, and Global Payments Inc.
Zach also has experience working both agency-side and in-house with companies of all shapes and sizes ranging from local universities and regional home builders to national hotel groups and multinationals.
Additionally, Zach leverages his experience and degree in business administration to develop data-driven marketing strategies beyond SEO, including developing several national loyalty rewards programs as well as leading analytics implementations and PPC campaigns for large brands. Zach is also the co-founder of the ATL SEO organization.
Rank your top 3 anything:
Rank your best SEO marketing win:
Getting a site to implement product schema and being able to prove the value of it by just taking that and testing it.
Rank your best SEO trick or tactic:
Rank what you love most about SEO as an industry:
It’s constantly changing. That’s the stuff that keeps me interested.
Rank your top SEO learning resource:
Rank the top 1-3 SEO or Marketers that you most look up to:
Rank your number one cause/charity that you want to promote:
Host: Garrett Sussman
Title: Demand Generation Manager
Garrett loves SEO like the 90s loves slap bracelets.
Each week he interviews the most interesting people in the world (of SEO). When he’s not crafting content, he’s scouting the perfect ice coffee, devouring the newest graphic novels, and concocting a new recipe in the kitchen.
Get insights, stories, and strategies from a range of practitioners and executives leading the charge in SEO.
Enjoy this podcast? Check out Garrett’s video show round-up of everything search engine optimization: The SEO Weekly