In episode 89, Michael Carini, co-founder and CEO of Lastmile Retail, and Shantel Branch, Director of Client Strategy of iPullRank, join the show to discuss how local SEO can be used by enterprise brands to unlock another level in their marketing campaigns.
Michael shares insights on all of the missed opportunities that come from overlooking local search for large brands.
We also discuss how enterprises can leverage their retailers to maximize brand visibility.
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Michael Carini
Title: Co-founder and CEO
Business: Lastmile Retail
Website: www.lastmileretail.com
Bio: Michael Carini is CEO of Lastmile Retail, which he co-founded in 2015 and has quickly grown to support Fortune 500 brands, retailers and global agency partners. Leading Lastmile’s strategic vision, Michael’s deep-rooted background in product development and management has helped transform the company’s offerings to a robust and holistic local marketing solution second to none in the presence management industry. A serial entrepreneur, Michael’s previous experience as a supplier and consultant to retailers led to the founding of Lastmile. He also managed product development at NASDAQ where he developed one of the first regulatory-compliant, cloud-based data storage solutions in partnership with Amazon Web Services. A proud graduate of Colgate University, where he graduated with honors with a B.A. in history, Michael is an enthusiastic volunteer in “Thought into Action” where he continues to mentor students on the fundamentals of entrepreneurship and teaches how to create successful ventures from the ground up.
Podcast References:
Shantel Branch
Title: Director of Client Strategy
Business: iPullRank
Bio: Shantel Branch has more than 15 years of Sales and Account Management experience within the advertising and marketing landscape. She has experience in numerous forms of media, including print & digital advertising, digital marketing, and professional development. For most of her career, she has successfully worked with Enterprise clients directly. Shantel leverages her vast knowledge base to develop and implement strategies that result in longstanding client relationships.
Podcast References:
Rank your top 3 anything:
Rank your best SEO marketing win:
We’re proud of the work we’ve done in telecom specifically around real-time pricing and inventory.
Rank your top 3 SEO tools:
Rank your best SEO trick or tactic:
Hyperlocalized content. Give the people what they want.
Rank what you love most about local SEO:
You’re actually helping businesses that matter.
Rank your best SEO learning resource:
Rank the top 1-3 SEOs or Marketers that you most look up to:
Host: Garrett Sussman
Title: Demand Generation Manager
Garrett loves SEO like the 90s loves slap bracelets.
Each week he interviews the most interesting people in the world (of SEO). When he’s not crafting content, he’s scouting the perfect ice coffee, devouring the newest graphic novels, and concocting a new recipe in the kitchen.
Get insights, stories, and strategies from a range of practitioners and executives leading the charge in SEO.
Enjoy this podcast? Check out Garrett’s video show round-up of everything search engine optimization: The SEO Weekly
iPullRank is a pioneering content marketing and enterprise SEO agency leading the way in Generative AI, Technical SEO, Audience-Focused SEO, and Content Engineering. People-first in our approach, we’ve delivered $4B+ in organic search results for our clients.
iPullRank is an NMSDC-certified Black-owned business. We support the NMSDC network in its mission to reshape the diversity landscape.
iPullRank is a pioneering content marketing and enterprise SEO agency leading the way in Technical SEO, Audience-Focused SEO, and Content Engineering. People-first in our approach, we’ve delivered $4B+ in organic search results for our clients.
iPullRank is an NMSDC-certified Black-owned business. We support the NMSDC network in its mission to reshape the diversity landscape.
