The RANKABLE Podcast

The Marathon That Starts With Your SEO AUDIt - Episode 92


In episode 92, Olga Zarr joins the show to share thoughts on everything you should (and should NOT) be doing in your SEO audits.

Olga gives us some insights into what most SEOs get wrong when performing SEO audits and the difference between performing audits for small and large websites.

We also discuss the most common issues you’ll find when performing audits and the information you need to collect from an organization before you even get started.

Episode Time Stamps

  • [0:00] Intro
  • [2:45] The Parallels Between Running and SEO
  • [4:31] The Most Common Issues Olga Finds in SEO Audits
  • [5:07] Olga’s Recommendations for Anchor Text
  • [6:22] Do Multiple Links On a Page Take Away From Link Equity
  • [7:07] Where Are the Easy SEO Wins?
  • [9:25] The Primary Difference Between Auditing Small and Large Websites
  • [13:12] The Difference in SEO Audits By Industry
  • [14:21] How is the Product Review Update Impacting Sites?
  • [17:15] Reputation Management Within SEO Audits
  • [19:22] How To Get Your Recommendations Implemented
  • [22:00] What Most SEOs Get Wrong When Performing SEO Audits
  • [23:49] What You Need To Know About a Business Before Conducting an SEO Audit
  • [26:41] Rapid Fire Rankings 

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This Week's guests

Olga Zarr

Title: SEO Consultant

Business: SEOSLY

Bio: Olga Zarr is a technical SEO specialist working with both huge brands and small to medium-sized websites. She specializes in doing advanced technical SEO audits, on-site SEO optimization, advanced SEO analyses, and more.

With over 10 years of experience, Olga has been a writer and speaker at some of the most well-recognized publications and conferences in the SEO industry.

Podcast References:


Rank your top 3 anything:

  • Pigeons
  • Running
  • Trance music

Rank your best SEO marketing win:

Building my own personal brand online in 6 – 12 months.

Rank your top 3 SEO tools: 

Rank your best SEO trick or tactic:

Internal linking

Rank what you love most about SEO as an industry:

The fact that I have to learn new things every day.

Rank your best SEO learning resource:

Google Search Central

Rank the top 1-3 SEOs or Marketers that you most look up to: 

Rank your number one cause/charity that you want to promote:

Gruszetnik – A Polish non-profit helping and caring for pigeons

Host: Garrett Sussman

Title: Demand Generation Manager

Garrett loves SEO like the 90s loves slap bracelets.

Each week he interviews the most interesting people in the world (of SEO). When he’s not crafting content, he’s scouting the perfect ice coffee, devouring the newest graphic novels, and concocting a new recipe in the kitchen.

Get insights, stories, and strategies from a range of practitioners and executives leading the charge in SEO.

Enjoy this podcast? Check out Garrett’s video show round-up of everything search engine optimization: The SEO Weekly

Aaron Johnson

Considering AI Content?

AI generative content has gone mainstream.

Discover what that means for your business and why AI generation can be your competitive advantage in the world of content and SEO.