[2:44] Why Do We Need a Content Strategy for Generative AI?
[5:03] The State of Generative AI
[7:28] What Does Your Strategy Need to Cover?
[11:33] How to Decide Who Should Be in Charge of Strategy & Governance?
[13:38] What Do You Need to Build Your Strategy?
[16:21] What Types of Workflows Can Be Used?
[20:57] How to Educate People Throughout Your Org
[22:45] What Works and What Doesn’t with Generative AI?
[25:41] Reviewing, Editing, and Fact-checking
[27:45] Will Enterprise Level Organizations Be Able to Adopt Generative AI?
[31:00] Establish Yourself Now
[32:47] Difficulties in Prompt Engineering
[37:07] The Content Moat
[40:51] How Will This Look in 5 Years?
[43:27] How Will Our Search Behavior Change?
[47:03] Final Thoughts
In this fireside chat, Michael King, Kyle Marino, and Garrett Sussman discuss how generative AI needs to be baked into your content marketing workflows. They discuss how you can implement AI tools that enhance your processes in lieu of reinventing the wheel.
For more insights, read Mike King’s blog post, “Generative AI Still Requires Content Strategy.“
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