Let’s Talk

An iPullRank Webinar

AI Search to Sale:

What the Data Reveals About AI Search eCommerce Behavior

Featuring Josh Blyskal and Garrett Sussman

Time Stamps:

[00:00] Welcome + Housekeeping

[01:20] Introductions: Garrett + Josh

[05:56] State of eCommerce Going into Black Friday

[06:59] How Shoppers Actually Use AI Tools

[08:50] Attribution Breaks: Where Users Go After AI Search

[12:45] Traffic, Brand Visibility, and Conversions Under AI Search

[18:57] Google vs ChatGPT Shopping Experiences

[23:40] Product Feeds, Structured Data, and Retail Partnerships

[29:12] Market Share: Big Box Retailers vs Small Sellers

[36:31] What Brands Should Do Next for the Holiday Shopping Season + Beyond

Garrett Sussman and Josh Blyskal share the data revealing how consumers are researching products in ChatGPT, Gemini, Perplexity, and Google AI Mode this holiday season. This session breaks down how people actually shop now, what influences visibility inside AI answers, and how to adjust your playbook before peak season.

What we cover:

  • How shoppers use AI tools for product discovery and comparison
  • Where people go after an AI answer and why attribution breaks
  • Platform behavior differences across ChatGPT, Gemini, Perplexity, and AI Mode
  • Why product feeds, metadata completeness, and structured details now drive inclusion
  • Brand visibility patterns across retail, marketplace, and direct to consumer
  • Black Friday and Cyber Monday prompt trends and demographic patterns
  • What changed year over year and why it matters for Q4 planning

You’ll leave knowing how to:

  • Identify where your brand is cited across AI shopping surfaces
  • Strengthen product feeds to influence selection and comparison outputs
  • Adjust your content and merchandising strategy for zero-click journeys
  • Build measurement that reflects influence, not just referrals
  • Prepare your retail and SEO approach for holiday traffic spikes

This session is designed for:
E-commerce marketers, retail merchandisers, SEO and content leads, and teams planning for Black Friday, Cyber Monday, and Q4 performance.

Links:

Don’t forget to please SUBSCRIBE on YouTube if you enjoy the webinar.

DOWNLOAD THE PRESENTATION DECK

PAST CONTENT

Tips, advice, and exclusive insight direct to your inbox

Sign up for the Rank Report — the weekly iPullRank newsletter. We unpack industry news, updates, and best practices in the world of SEO, content, and generative AI.

You don’t want to beat the algorithm—you want to crush the competition.

Let’s Talk

iPullRank is a pioneering content marketing and enterprise SEO agency leading the way in Relevance Engineering, Audience-Focused SEO, and Content Strategy. People-first in our approach, we’ve delivered $4B+ in organic search results for our clients.

© 2025 iPullRank

Let’s Talk