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An iPullRank Webinar

Marketing in the Age of LLMs: From Content Creation to Memory Programming

Featuring Andrea Volpini and Garrett Sussman

Time Stamps:

  • [03:36] – The Poker Paradox and AI Reasoning
  • [06:05] – System 1 vs. System 2 Thinking in AI 
  • [09:12] – The Limits of Pretraining and Internet Data 
  • [12:28] – Training AI to Think Through Reasoning Trails 
  • [16:00] – The Rise of Tool-Using, Reasoning AI Agents
  • [20:05] – Marketing in an AI World Without Memory 
  • [24:00] – Building SEO Ontologies as AI Memory Layers 
  • [32:00] – Using Structured Data and Dynamic Internal Linking 
  • [39:00] – Semantic, Episodic, and Procedural Memory in AI
  • [45:00] – Voice Search and the Future of Shopping Agents
  • [52:00] – Protocols for AI-Friendly Web Content 
  • [55:00] – Understanding Monosemantic Features in LLMs

This webinar features Andrea Volpini, CEO of WordLift, and Garrett from iPullRank, exploring how large language models (LLMs) require attention for the future of SEO.

Andrea discusses the growing importance of building memory layers for AI systems, how SEO ontologies can improve AI understanding, and why structured data still plays a critical role.

Key insights include the shift from traditional keyword-based SEO to entity-driven optimization, the future of conversational search with AI agents, and how brands can influence LLMs like ChatGPT, Gemini, and Grok. Marketers will learn about the tools to adapt to AI-driven search environments and stay ahead of industry changes.

Don’t forget to please SUBSCRIBE on YouTube if you enjoy the webinar.

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