Media / Publishers

TRANSCENDING TODAY’S CHALLENGES IN THE MEDIA AND PUBLISHING INDUSTRY REQUIRES SOLUTIONS PURPOSE-BUILT TO OVERCOME TOMORROW’S DISRUPTION.

Trust in media outlets is at an all-time low. Content aggregation is drowning out original sources, and independent media is ramping up the competition. On top of all that, the newest generation – Gen Z – is up to bat. Most media companies are either worried about visibility or have already experienced a drop in traffic.

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WE GET IT – NAVIGATING THE CURRENT ENVIRONMENT ISN’T EASY

The subscription space is saturated

Subscriptions are a core revenue driver for publishers. The problem is, your readers today are also signed up for a dozen other subscriptions for everything from streaming services to dog treats. To pare down, they’re cancelling–annual subscription churn rates are at 26.2%.

Content aggregators are trending

Whether you’re a small independent publisher or a media heavyweight, content aggregators drive organic traffic away from original creators – 28% of online users use aggregators rather than going direct.

Ad viewability rates keep declining

First, it was ad blockers. Now it’s mobile. People aren’t viewing and clicking on ads like they used to, which is sapping the impact of digital ads.

Most people don’t trust news media

We’re living in fast-moving times, which comes with a lot of caveats. One big one is lack of trust. It’s estimated that between 68% and 80% of people distrust news media.

Readership loyalty is in decline

Media consumers are exposed to more options, and reader expectations are changing. Publishers that do the audience research, understand the data, and know when to reinvent themselves are the only ones that compel readers to stick.

Younger audiences lean toward anti-establishment

We’re moving into the XYZ age. Generations X, Y (millennials), and Z will soon be the bulk of your audience. Younger generations reject the mainstream, and as a result, they’re literally re-writing the playing field.

The cookie days are over

Without third-party data, understanding audience preferences and needs is harder than ever. Publishers have to dig deeper to create effective data-driven strategies.

Independents are capturing more market share

It’s harder to maintain visibility, no matter how big your brand. As more than 50% of web traffic is delivered by organic search, the only way over this challenge is through it. Media companies need to master next-gen SEO.

THE POWER OF LEADING-EDGE SEO FOR MEDIA OUTLETS AND PUBLISHERS

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