Case Study

MEDIA/PUBLISHER INDUSTRY


Learn how we transformed an award-winning media company’s site with server outages into
an 80% faster, user-friendly site


BACKGROUND

After switching to AngularJS 1.x, this pop culture magazine sought our expertise to address pre-rendering server configurations. They came to us with 3 major issues: 1. Major drop in visibility of almost 40%. 2. Dramatic spike in 4XX and 5XX errors. 3. Unpredictable rendering outages impacting indexation & user experience.

This needed to be addressed quickly, but thoroughly and with long-term improvement strategy in mind.

WHAT WE DID

Our SEO engineers uncovered and fixed multiple highly technical SEO issues that were contributing to their rendering outages and 4XX and 5XX errors. Additionally, our site speed optimization helped boost page load time, giving readers quicker access to the site’s content as well as revenue generation display ads--critically important for this type of online publication.

OUR RESULTS

UP TO

80%

Faster Pages Speeds on Average

OVER

+10M

Increase in Organic Traffic Revenue YoY

OUR GOALS

  • Increase Organic Search Visibility
  • Speed Up Website Load Time
  • Identify and Fix the Problem with Pre-render

SERVICES USED

  • SEO Site Audit
  • Implementation Audit
  • Log File Audit

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