The RANKABLE Podcast

The Emergence of the T-Shaped SEO - Episode 100

FEATURING Michael Glavac

In episode 100, iPullRank’s Michael Glavac joins the show to discuss why SEOs should be taking a more specialized approach to their SEO skillset.

Michael gives his thoughts on the importance of being a T-Shaped SEO and the necessary knowledge and expertise you’ll need to be a killer Technical SEO.

We also share some opinions on the hardest industries to work in technical SEO and why you should NOT be cutting your SEO budget right now.

Episode Time Stamps

  • [0:00] Intro

  • [2:07] The Value of T-Shaped SEO
  • [4:37] The Necessary Skillsets for Technical SEO
  • [6:29] How to Learn From Building Your Own Stuff
  • [7:33] How to Take Your Skillset to the Next Level
  • [9:13] What is Most Important as an SEO
  • [12:27] The Morality of Injection
  • [13:08] What is the Hardest Industry to Work in as a Tech SEO?
  • [15:51] The Relationship Between SEO and Enterprise Organizations
  • [17:52] The Unintended Consequences of Replatforming
  • [19:57] Things Take Time in SEO
  • [21:36] Slashing Your SEO Budget During A Recession
  • [23:31] Rapid Fire Rankings 🔥

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This Week's guests

Michael Glavac

Company: iPullRank

Title: Senior SEO Analyst

Bio: Michael Glavac has been in the SEO world for about 6 years now after spending many years in construction and retail before going back to school. Michael got into SEO when a market research teacher introduced it to him in class and was hooked from that point on. He spent most of his career in agencies and has worked with clients in just about every industry.


Rank your top anything: 

  • Snowmobiling
  • Painting
  • Arches National Park

Rank your best SEO marketing win:

First one was the first time I was able to get a clients key page to out rank their main competitor in the SERPs. Second being from a logistics client where I ran an idea by them about some keywords I had seen popping up in GSC around system integrations and only their main competitor had pages for it so I tested a few to see how they would do and they took off. Started with 4 pages and 6 months of testing but they took off in about 2 months and we turned around another 20 pages within the 6 months.

Rank your top 3 SEO tools: 

Rank your best SEO trick or tactic:

I don’t have one tip or trick really but I provided advice to small businesses and my main point to most of them is to keep things simple.

Rank what you love most about SEO as an industry:

I love the uniqueness of SEO.

Rank your best SEO learning resource:

When I started in SEO it was mostly from Moz but more recently it’s been following industry leaders on Linkedin.

Rank the top 1-3 SEOs or Marketers that you most look up to: 

Host: Garrett Sussman

Title: Demand Generation Manager

Garrett loves SEO like the 90s loves slap bracelets.

Each week he interviews the most interesting people in the world (of SEO). When he’s not crafting content, he’s scouting the perfect ice coffee, devouring the newest graphic novels, and concocting a new recipe in the kitchen.

Get insights, stories, and strategies from a range of practitioners and executives leading the charge in SEO.

Enjoy this podcast? Check out Garrett’s video show round-up of everything search engine optimization: The SEO Weekly

Aaron Johnson

Considering AI Content?

AI generative content has gone mainstream.

Discover what that means for your business and why AI generation can be your competitive advantage in the world of content and SEO.