Clustering vs. Classification: How to Speed Up Your Keyword Research
Modern keyword research is far beyond collecting a list of keywords and search volume. In our previous post “The Persona-driven Keyword Research Process” by our foreseeing founder Michael King, we discussed the importance of mapping keywords to personas and stages in the user journey/need states. However, most marketers who have actually done keyword research are […]
Top 5 Mistakes I Made as a New Copywriter
I hope I don’t get fired for this post. However, I have decided to choose possible copywriting martyrdom in order to save other copywriters from making the same mistakes that I did. Let’s start at the beginning. When I first got hired at iPullRank, I was fresh out of ad school. Like most ad school […]
The Persona-Driven Keyword Research Process
This being my second time building an SEO Strategy practice from scratch I’ve gotten to put a lot of what I learned from the first go-round into play the right way. Given the inevitable interagency interactions, I’ve gotten the opportunity to endure and see a lot of different agency deliverables and for the most part, […]
