SEO RFP: The Best Process for Hiring the Right Agency [Template]

Transparency, respect, and good intentions are the ingredients of a high-quality RFP for any self-respecting business…
Secrets from the Algorithm: Google Search’s Internal Engineering Documentation Has Leaked

Watch Our Google Algorithm Leak Webinar Replay Google, if you’re reading this, it’s too late. 😉 Ok. Cracks knuckles. Let’s get right to the Google algorithm leak. Internal documentation for Google Search’s Content Warehouse API has been discovered. Google’s internal microservices appear to mirror what Google Cloud Platform offers and the internal version of documentation […]
Why E-E-A-T & Core Updates Will Change Your Content Approach

Core updates happen. But with Google’s E-E-A-T page quality standards, sites can take back their content and improve after a core update hit.
In-House SEO: Unique Challenges Round-Up

Is in-house SEO a challenge for your organization? Because it is for many companies; as an industry, search has matured to the point that there’s an abundant amount of apps, data, and training available. So why is it difficult? Today, we’ll look at the unique challenges that come with in-house SEO. We’ll look at what […]
JavaScript SEO: How Google Crawls and Indexes JavaScript Websites

JavaScript is the foundation of most websites and web apps you see on the internet. It’s one of the core technologies of the World Wide Web that brings interactivity and dynamism to websites that are built on a static bedrock of HTML. In fact, JavaScript is and has been the most popular programming language for […]
The Current State of Rank Tracking for SEO

You’re in trouble. Your top five rankings across all of your web pages have skyrocketed. When searchers use your target keywords, you’re visible in Google. So why are your organic traffic counts falling? You did everything right. How can things be going so wrong? If rankings are up, why is your organic traffic down? This […]
11 Common Enterprise SEO Problems and Solutions

Is your organization winning the enterprise SEO battle? According to DigitalMarketer.org, Google is responsible for “96 percent of smartphone search traffic and 94 percent of organic traffic.” It’s also no surprise that users focus their attention on organic search results 94 percent of the time. Brands that don’t invest in SEO stand to lose millions […]
Page Experience for SEO: FAQs

TL;DR Google’s new Page Experience update is currently rolling out and was completed at the end of August. We couldn’t be happier. Google has combined a wealth of technical SEO ranking factors to make your site’s user experience a seamless one. But Page Experience for SEO won’t help your site rank better unless you optimize it for […]
Balancing Paid & Organic Search Through The Digital Transformation

The world has changed. Whether we like it or not, COVID-19 has had a resounding impact on the way that we communicate, work, and shop. This event is so profound that many experts believe that we’ll never truly go back to the way that things were. So, what does that mean for your business? Well, […]
How Google’s Featured Snippet Update Will Affect Search

Featured Snippets are a great way to rank at the top of the SERPs. Learn about Featured Snippets, their recent update & what iPullRank recommends to get featured.
10 Ways Brands Forfeit Their Branded Search

Branded keywords can not be ignored. Learn 10 ways brands lose out on branded search and how your company can capitalize on its brand awareness.
It’s Too Late for Black Friday SEO

It’s too late to do SEO for Black Friday but there are few last-minute tactics you can do to help capture holiday organic traffic.
3 Changes to Image SEO & Setting Your Visuals Up to Rank

Google image search is changing. Learn how these changes are affecting image SEO and how you can optimize your images to rank.
Top 15 Q&As from Mike King’s Reddit AMA

Founder & CEO Mike King hosted Reddit’s Ask Me Anything. Get his answers to users top SEO questions.
Ultimate Guide to TF-IDF & Content Optimization

TF-IDF is one of many topic modeling algorithms helping search engines. Learn how TF-IDF works for content optimization and how to apply it your content.