The RANKABLE Podcast

Winning Brand Equity on the SERPs with Remarkable Content - Episode 99


In episode 99, Lily Ugbaja stops by to share some thoughts on how brands can win the SERPs through high quality content strategy and content creation.

Lily gives insights into the importance of topic clusters and creating content with E-E-A-T in mind to drastically improve your results.

We also discuss some opinions on generative AI for SEO content and what steps brands will need to take to compete with AI.

Episode Time Stamps

  • [0:00] Intro

  • [2:50] Earning Brand Equity on the SERPs

  • [4:38] Titles & Meta Descriptions

  • [7:44] How to Create Balance with Topic Clusters

  • [8:54] The Right Approach to E-E-A-T

  • [11:48] Opinions on AI content

  • [16:15] How Brands Can Differentiate Themselves from AI Content

  • [22:06] Rapid Fire Rankings 🔥

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This Week's guests

Lily Ugbaja

Company: Marketing Cyborg

Title: Content Strategist

Bio: Lily is a Content Strategist who helps brands generate more revenue with customer-specific content optimized for search. Her work and advice has helped brands like WordPress, HubSpot, and Zapier win more of their best buyers.

Podcast References:


Rank your top anything: 

  • Nature
  • Notebooks
  • Yogurt Parfait

Rank your best SEO marketing win:

Beat out .gov domains and sites like Korn Ferry for a data keyword. We have less than half their domain authority and basically just aggregated the original data those sites published.

Rank your top 3 SEO tools: 

Rank your best SEO trick or tactic:

This is a trick I don’t use much anymore, but if you want traffic fast, steal it from sites in your industry with a skewed traffic graph. i.e the majority of their traffic comes from one blog post.

Rank what you love most about SEO as an industry:

It compounds. You’re not starting from scratch everyday, you don’t need to stress about staying ‘on’ all the time.

Rank your best SEO learning resource:

Your own site. Build your own site, get skin in the game, nothing will teach you more.

Rank the top 1-3 SEOs or Marketers that you most look up to: 

Rank your number one cause/charity that you want to promote:

The Freelance Coalition for Developing Countries. I think Chima Mmeje is building something that the marketing world desperately needs here. It’s free training, mentorships, and support for BIPOC marketers. A resource like this would have been life-changing when I was just starting out.

Host: Garrett Sussman

Title: Demand Generation Manager

Garrett loves SEO like the 90s loves slap bracelets.

Each week he interviews the most interesting people in the world (of SEO). When he’s not crafting content, he’s scouting the perfect ice coffee, devouring the newest graphic novels, and concocting a new recipe in the kitchen.

Get insights, stories, and strategies from a range of practitioners and executives leading the charge in SEO.

Enjoy this podcast? Check out Garrett’s video show round-up of everything search engine optimization: The SEO Weekly

Aaron Johnson

Considering AI Content?

AI generative content has gone mainstream.

Discover what that means for your business and why AI generation can be your competitive advantage in the world of content and SEO.