What Does A Digital Marketing Analyst Do?
When I first got hired as a Digital Marketing Analyst, I didn’t know what to expect. From the beginning, there were high expectations of me to become diverse and execute on a number of facets within this crazy, fast paced world we call Digital Marketing. As I reflect on how much I’ve learned over the course […]
3 Simple Steps to Building Brand Loyalty
Understanding One Simple Word Will Help You Build Brand Loyalty There are two ways to make more money in any business: You can grow your customer base by getting new people to buy or use your product, OR you can sell more of your products and services to your existing customers. While the former is […]
5 Lessons I Learned Going from a Fortune 500 to a Startup
I’ve spent nearly my entire professional life working at CBSSports.com. Working for one of the major four broadcasting companies was an amazing experience with a lot of perks. I entered CBS as a page and worked my way to Managing Producer at CBSSports.com in a little more than six years. Working with a team of […]
How To Uncover Your Competitors’ Strategies With A Brand Mention Audit
This week, we’re thrilled to welcome Razvan Gavrilas, Founder and Chief Architect of cognitiveSEO to the iPullRank blog. By Razvan Gavrilas | @razvan_gavrilas | cognitiveSEO Having a lot of mentions of your brand on the web and basically earning media attention is a great asset. Yet, it is just half of the battle. Knowing where brand mentions come from […]
5 Digital Consumption Habits to Inform your Content Strategy (& 1 That Shouldn’t)
Remember the good ol’ days when you would sit down with your family to watch the Friday night line-up? Everyone would huddle around the TV, glued with uninterrupted attention. There were no cellphones to live tweet Family Matters. No status updates to post during commercial breaks and no recommended programming because you weren’t binge-watching on […]
