Webinar Recap: Developing an Audience Research Plan for Media/Publishers
In this webinar, Adrienne and Amanda will be sharing the nuts and bolts of developing audience research, specifically for media publishers. They’ll show you why it’s important, what to look for, the tools you can use to do it, and more. Watch the replay here: Here’s what we covered in this webinar: What is audience […]
Rankable Ep. 53 – Product Management Mindset for Success
Welcome to Episode 53 of iPullRank’s Rankable Podcast, where we discuss various hot topics in the world of digital marketing. On this episode of Rankable, we hosted Upasna Gautam, Product Manager at CNN, to discuss the topic “Product Management Mindset for Success.” The discussion will revolve around the importance of project management and how to work with cross-functional […]
The SEO Weekly – Episode 4 – The Great Mini GSC Data Delay of 2021
The SEO WEEKLY Episode 4 – The Great Mini GSC Data Delay of 2021 Where queries are weird, advice is controversial, and everything depends. GSC Data Drops, How To Technically Build an International Site Using Multiple Languages, and Some Really Cool New SEO Tools and Updates In this week’s episodes we cover the great mini […]
13 Examples of Media Companies that Know Their Audience
What’s the secret to building a successful media company, one that survives over the long term? It isn’t conversion; it’s retention. The more you know about your audience, the easier it is to retain them. As we saw in our previous post, each of the 13 different publishing business models depends on retention as an […]
Rankable Ep.52 – The Major Shifts in the Sales Landscape
Welcome to Episode 52 of iPullRank’s Rankable Podcast, where we discuss various hot topics in the world of digital marketing. On this episode of Rankable, we hosted Chaniqua (Nikki) Ivey, Director of Sales at Assembly, to discuss the topic “The Major Shifts in the Sales Landscape.” The COVID-19 changed how B2B buyers and sellers interact. Savvy sales leaders […]
The SEO Weekly – Episode 3 – The British Do SEO
The SEO WEEKLY Episode 3 – The British Do SEO Where queries are weird, advice is controversial, and everything depends. Conferences, Tech SEO deep dives, and the state of AI for SEO-driven content In this week’s episode, we cover Brighton SEO, a long, unconfirmed algorithm update, Bubble Links, AI for SEO, and more. All of […]
How Audience Research Can Help Influence Your Publishing Business Model
Is your publishing business model working? Is it moving your company towards profit or loss? Many publishers aren’t entirely sure of the answer. Publishers are using a variety of different business models in an attempt to grow their revenue. Are these attempts working? According to Innovation Media, “The media industry is still struggling for survival […]
Rankable Ep.51 – Utilizing Social Media for Sales/Marketing
Welcome to Episode 51 of iPullRank’s Rankable Podcast, where we discuss various hot topics in the world of digital marketing. On this episode of Rankable, we hosted Gerry Moran, Social Media Consultant, to discuss the topic “Utilizing Social Media for Sales/Marketing.” The discussion revolved around current and future trends of social media, how brands can utilize social media […]
The SEO Weekly – Episode 2 – eCommerce Black Friday Prep
The SEO WEEKLY Episode 2 – eCommerce Black Friday Prep Where queries are weird, advice is controversial, and everything depends. Comedy, Science Fiction Movies, and Some SEO Resources In this week’s episode, we cover John Mueller’s 14 year anniversary, the Page Experience Roll Out, eCommerce recommendations for deal pages and product pages, resources for Technical […]
Rankable Ep.50 – Implementing Honest Marketing into Your Business
Welcome to Episode 50 of iPullRank’s Rankable Podcast, where we discuss various hot topics in the world of digital marketing. On this episode of Rankable, we hosted Joe Manna, Copywriter at Nextiva, to discuss the topic “Implementing Honest Marketing into Your Business.” Honest marketing is authentic marketing. It’s a way of sharing what you do with those who […]
Webinar Recap: Using Tags & Taxonomies To Supercharge Your eCommerce SEO
In this webinar, Colt Sliva, SEO Engineer at iPullRank shared his tags and taxonomy knowledge for enterprise brands in the world of eCommerce. He’ll also show you how to use tags, site structure, and categories to increase your site’s discoverability. Watch the replay here: Here’s what we covered in this webinar: Why eCommerce taxonomy matters […]
The SEO Weekly – Episode 1 – Title Tags
The SEO WEEKLY Episode 1 – Title Tags Where queries are weird, advice is controversial, and everything depends. The Epic Saga of Title Tags – Google’s Interference and the Fallout Find out everything that’s been happening in the world of SEO each week as we tackle the major topics in the industry. This week, we […]
The Ultimate Guide to Market Research for Media Companies
What if you were a mind reader? What if you knew exactly what your readers and customers wanted from you before they asked for it? For media companies, this is the goal and also the problem. You’re dealing with a constantly moving target — reader and customer expectations change rapidly. High-quality market research keeps your […]
The Ultimate List of Every Google Update Related to Mobile First
Google’s mobile indexing has arrived, and you need to make sure your pages are ready for the change. Mobile is proving itself to be arguably the most important consideration for the modern marketer. The mobile experience has pushed its way to the forefront of public consciousness in recent years, so much so that the concept […]
