Quality Rater Guideline: Crib Notes to E-E-A-T
Imagine that Google was willing to make a deal with you. Google will give you clear instructions outlining the content that will dramatically improve your rankings, visibility, and traffic. In exchange, you promise Google that you’ll follow their advice to the letter and create the kind of content they’ve laid out. Would you take that […]
The SEO Weekly – Episode 31 – Is TikTok the new Google?
The SEO WEEKLY Episode 31 – Tiktok is the new google, messy searches, and the best SEO tools Where queries are weird, advice is controversial, and everything depends. Is TikTok a Google Search replacement? How more people stay on Google as the search engine refines their search with MUM, and the best SEO tools according […]
The SEO Weekly – Episode 30 – GSC Report Updates, Anti-competitive Google, & Twitter Follow Links
The SEO WEEKLY Episode 30 – GSC Report Updates, Anti-competitive Google, & Twitter Follow Links Where queries are weird, advice is controversial, and everything depends. New classification updates to the Google Search Console reports. Will the government prevent Google from favoring YouTube, Google Maps, and Google Flights in search results? Twitter drops the No Follow […]
Content Governance at Scale: The Fundamentals of Building a Large Content Team
What’s the secret to a high-performance content team? It’s about having exceptional content that creates value. No, it’s about the people on the content team and their skill sets. Wait, maybe it’s about workflows and how teams work together? Who’s right here? None of these perspectives get it right. These details are an essential part […]
The SEO Weekly – Episode 29 – End of the Google Update, FAQs for SEO, and Moving Data to GA4
The SEO WEEKLY Episode 29 – End of the Google Update, FAQs for SEO, and Moving Data to GA4 Where queries are weird, advice is controversial, and everything depends. Has the May 2022 Core Update finished rolling out? According to Google, it has. Ahrefs is launching a search engine that pays creators? Yep. Like a […]
The Content Rebalancing Framework: Workflows to Revitalize Your Old Content
Content can serve a variety of purposes, but if it’s indexed on Google, it should be optimized to drive organic search traffic. Businesses have many life cycles. Content marketing leaders come and go. Massive amounts of content are created, promoted, and forgotten. Why can’t you take all of those past campaigns and reinvest in them […]
The SEO Weekly – Episode 28 – Author Rank, an Apple Search Engine & 100 SEO Mistakes
The SEO WEEKLY Episode 28 – Author Rank, an Apple Search Engine & 100 SEO Mistakes Where queries are weird, advice is controversial, and everything depends. A rough and tumble Twitter debate on the actual usage and existence of Author Rank. Fallout from the May 2022 Core Update. A 100 different silly SEO mistakes that […]
8 Technical SEO Challenges for Large Websites
Large websites are a behemoth to govern. Your enterprise website is governed by many stakeholders. The larger the enterprise, the more complicated the sense of ownership. Tragically, sometimes the employees who are able to make game-changing enterprise technical SEO decisions don’t understand the first thing about their problems in the first place. Technical SEO issues […]
