The SEO Weekly

The Yandex Code Leak - Episode 52

Where queries are weird, advice is controversial, and everything depends.

Last week, code fragments from Russian search engine Yandex were leaked online. Does this leak matter to the SEO industry? Were there insights to be gleaned? Mike King believes that to be the case.

We also tackled AI content watermarks, SEO imposter syndrome, and a data-backed report on the state of the $122B SEO industry.

Also:

Host: Garrett Sussman | Demand Generation Manager

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Show notes / References:

Google/SERP Updates:

Feature Story:

Yandex denies hack, blames source code leak on former employee – Bleeping Computer
Yandex scrapes Google and other SEO learnings from the source code leak – Michael King – Search Engine Land

Alex Burak’s Twitter Thread on the Yandex Code Leak

Mike King’s Real-time Twitter Thread on the Yandex Code Leak

AI Generation and SEO:

BuzzFeed stock soars more than 90% after report it will use OpenAI to create content – MarketWatch

A Watermark for Large Language Models – John Kirchenbauer and Jonas Geiping et al – University of Maryland

ChatGPT for SEO: Opportunities, Threats, Tips & Future in SEO and Search – Crawling Mondays – Aleyda Solis

ChatGPT Won’t Replace Google Search (Yet) – Dr. Pete Meyers – Moz

AI Content for SEO Webinar Replay – Andrea Volpini and Garrett Sussman – iPullRank

Get our Economic SEO strategy guide

What’s the biggest mistake you can make heading into a recession?

Cutting your SEO budget.

Unless you’re a 6 month CMO looking for your next gig, discover why this recession is the best time to double down on your SEO investment.

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Garrett Sussman

Garrett is the Marketing Director at iPullRank, a MozCon 2024 Speaker, and host of The SEO Weekly. When he's not crafting content, he's scouting the perfect ice coffee, playing with his daughter, devouring a non-fiction psychology book, or concocting a new recipe in the kitchen.

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iPullRank is a pioneering content marketing and enterprise SEO agency leading the way in Technical SEO, Audience-Focused SEO, and Content Engineering. People-first in our approach, we’ve delivered $4B+ in organic search results for our clients.

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