ADVICE FROM THE HART

Effective Networking at Public Events Post-Pandemic (Part 1) - Episode 7

FEATURING Christopher HART

On Episode 7 of Advice From The Hart, Chris shares his thoughts on how to approach networking at marketing events.

He gives insights on preparation, finding balance, and providing real value before asking for something in return.

[1:00] What is different about marketing events post-pandemic?

The way people communicate and interact has changed a lot post-pandemic. You need to start your preparations and relationship-building before the event.

Respect the other person’s time
Start outreach and setup meetings and chats before you arrive at the event
Get an understanding of why people are going to the event and what value they intend to get out of it.

[4:53] What should your event goals be?

Know the specific people you want to build relationships with
Help your desired networking prospects to understand what you do and how it can be helpful to their business
Figure out what opportunities and industries you want to work with
Don’t just try to buy/sell

[6:32] What are you giving?

It could very well be, oh, you’re having this problem? I know somebody that could at least listen and know how to maybe advise you on what you need to do, or just tell you what has to happen.

Focus on any way that you could build the relationship by adding value versus taking value first. You’re in good shape there.

[12:36] How TO BALANCE YOUR TIME

Find commonalities with other attendees
Listen to questions asked and talking points
Pace yourself

[10:51] How to maximize the event

Project your value
Represent your company well
Make your contacts ahead of time
Network your clients as well

Christopher Hart

Title: Executive Director of Client Strategy at iPullRank

Bio: Interactive marketing veteran specializing in strategy, operations, business development, client services, project management, and leadership of Search Engine Optimization “SEO” for digital/social/mobile/content marketing campaigns that enable clients & organizations to drive measurable returns while consistently exceeding expectations.

Leveraging 20 years of interactive experience, he has optimized integrated programs across all channels in the Publishing, Entertainment, Insurance, Finance, Banking, Energy, Legal, B2B, and B2C industries.

Leadership: Ability to respond effectively to pressure or crisis situations and act professionally. Uses resources well and follows through on ideas, assignments and open issues, with a “can-do” attitude.

Strategic Planning: Proven ability to utilize industry/product knowledge and transform observed trend data into actionable plans that supports the corporate strategy.

Project Management: Demonstrated ability to work independently and lead multi-functional teams while meeting timeline progression goals and designated deadlines.

Flexibility/Adaptability: Ability to work effectively in a variety of situations with various individuals and groups. Understands and appreciates different and opposing perspectives, adapting approaches with “out-of-the-box” thinking as the situation requires.

WATCH PAST EPISODES

Advice From the Hart Ep. 8 – Networking No-Nos at Public Events Post-Pandemic Part 2

October 25, 2022

Advice From the Hart Ep. 7 – Effective Networking at Public Events Post-Pandemic

October 11, 2022

Advice From the Hart Ep. 6 – Building Agency Partner Programs With Reputation and Standards

September 26, 2022

Host: Garrett Sussman

Title: Demand Generation Manager

Garrett loves SEO like the 90s loves slap bracelets.

Every other week he interviews Chris about the world of enterprise brands and their agency relationships.

Enjoy this series? Check out Garrett’s video show round-up of everything search engine optimization: The SEO Weekly

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Aaron Johnson

Aaron Johnson has over 6 years of experience in digital marketing across various fields including PPC, social media, and email marketing. Aaron has worked with brands and creatives in various industries to establish brand identity, cultivate brand loyalty, and execute a content strategy. With a creative background and data-driven approach, Aaron can craft compelling stories through content that connects with our audience and helps address their pain points.

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