On Episode 7 of Advice From The Hart, Chris shares his thoughts on how to approach networking at marketing events.
He gives insights on preparation, finding balance, and providing real value before asking for something in return.
The way people communicate and interact has changed a lot post-pandemic. You need to start your preparations and relationship-building before the event.
It could very well be, oh, you’re having this problem? I know somebody that could at least listen and know how to maybe advise you on what you need to do, or just tell you what has to happen.
Focus on any way that you could build the relationship by adding value versus taking value first. You’re in good shape there.
Title: Executive Director of Client Strategy at iPullRank
Bio: Interactive marketing veteran specializing in strategy, operations, business development, client services, project management, and leadership of Search Engine Optimization “SEO” for digital/social/mobile/content marketing campaigns that enable clients & organizations to drive measurable returns while consistently exceeding expectations.
Leveraging 20 years of interactive experience, he has optimized integrated programs across all channels in the Publishing, Entertainment, Insurance, Finance, Banking, Energy, Legal, B2B, and B2C industries.
Host: Garrett Sussman
Title: Demand Generation Manager
Garrett loves SEO like the 90s loves slap bracelets.
Every other week he interviews Chris about the world of enterprise brands and their agency relationships.
Enjoy this series? Check out Garrett’s video show round-up of everything search engine optimization: The SEO Weekly