The Rankable Podcast

Under the Hood of an AI Powered Search Engine - Episode 103

Featuring Sridhar Ramaswamy

In this special episode of the Rankable Podcast, Neeva Co-Founder & CEO, Sridhar Ramaswamy sits down with iPullRank’s Mike King to explain the inner workings of a search engine fueled by AI technology.

Sridhar shares his thoughts on the future of the traditional search engine in the context of Large Language Models.  Did he sign the recent petition from the Future of Life Institute (signed by Elon Musk and Steve Wozniak) to halt AI development? Or did he think the entire premise of halting AI is ridiculous?

Sridhar also gets technical with Mike as they discuss Neeva’s Retrieval Augmented Generation and other AI powered techniques to enhance search and why it may be difficult for others to replicate.

Episode Time Stamps

  • [0:00] Intro
  • [1:42] How Can Neeva Compete with Google
  • [5:53] Will Answer-Based Search Replace Traditional Search?
  • [12:25] How Neeva is leveraging AI to build a better search engine
  • [17:01] Did Dense Embeddings Change Everything for Information Retrieval?
  • [19:09] Google’s Techniques for Information Retrieval
  • [20:45] Neeva’s Difference in Approach to AI – Retrieval Augmented Generation
  • [24:34] Why is Closed Loop So Difficult?
  • [28:00] What Place Does SEO Have in the LLM Search Environment
  • [31:16] Creating a Feedback Loop for Users
  • [32:40] The Petition to Halt AI Development 
  • [35:35] What is Gist
  • [38:15] How Neeva Makes Your Life Better

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This Week's guests

Sridhar Ramaswamy

Title: Co-founder & CEO

Bio: Sridhar Ramaswamy is the Chief Executive Officer of Neeva — the world’s first ads free, private subscription search engine powered by AI.Prior to founding Neeva, Sridhar oversaw all of Google’s Advertising products, which included search, display and video advertising, analytics, shopping, payments, and travel. He joined Google as an engineer in 2003 and was an integral part of the growth of AdWords and Google’s advertising business. Before that, Sridhar was a Director of Engineering for the analytics platform at E.piphany. He also held research positions at Bell Labs, Lucent Technologies, and Bell Communications Research (Bellcore).

Sridhar has also been a Venture Partner at Greylock Partners since October 2018.


Host: Mike King

Title: Founder and CEO

An artist and a technologist, all rolled into one, Mike King is the founder and managing partner of the enterprise SEO and content strategy agency, iPullRank

Mike consults with companies all over the world, including brands ranging from SAP, American Express, HSBC, SanDisk, General Mills, and FTD, to a laundry list of promising eCommerce, publisher, and financial services organizations.

He’s about to shatter everything you thought you knew about how modern search engines work with the launch of his debut book, “The Science of SEO.”

Mike has held previous roles as Marketing Director, Developer, and tactical SEO at multi-national agencies such as Publicis Modem, iAcquire, and Razorfish. Effortlessly leaning on his background as an independent hip-hop musician, Mike King is a dynamic speaker who is called upon to contribute to conferences, webinars, and blogs all over the world. 



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