Cate specializes in AI search research, experimentation, and data storytelling, focusing on how personalization and large language models are reshaping search visibility and user behavior. She combines statistical analysis, survey research, and cross-platform data to prove a hypothesis right (or at least investigate until the data humbles her). At iPullRank, she contributes to research and helps clients manage their data. Outside of work, she enjoys yoga, trying new restaurants, and reading in Central Park.