Higher Conversion Uplift on Pages with Improved Relevance Scores
Over
4.6+
Average Sign-ups over 6 Months
How a global financial services organization used semantic alignment to drive demand, lift organic performance, and accelerate conversion velocity.
WHY YOU SHOULD PARTNER WITH THE EXPERTS AT IPULLRANK
iPullRank is the go-to SEO agency for brands that want strategy, execution, and results. We blend technical expertise, content excellence, and AI innovation to drive real growth that your CMO will actually care about.
We’re audience-focused. We understand the person behind the visit.
We really do content engineering. We granularly understand the statistical expectations of content based on what Google ranks.
About Our Client
Industry:
Financial Services
Company size:
Large enterprise
Location:
United States
Deliverables:
Content Audit
Content Plan
Competitive Analysis
Content Optimizations
Implementation Audits
Background
A global financial services business wanted to move beyond vanity traffic metrics. They sought to validate our hypothesis: that optimizing content for “Relevance Score”—a proprietary metric measuring semantic alignment—would directly correlate with high-intent user acquisition and revenue growth.
GOALS
Drive high-intent, converting traffic (not just clicks)
Prove the correlation between Semantic Relevance and Revenue
Validate a scalable content growth model
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Results
Over
121%
Cumulative increase in Sign-ups (6 Months)
Over
52%
Cumulative increase in Organic Traffic
Over
17x
Higher conversion uplift on pages with improved Relevance Scores
There’s a Method to Our Badassness
We executed a Content Optimization Program focusing on semantic optimization rather than just keyword volume.
Semantic Overhaul: We updated content to improve their Relevance Scores, ensuring deeper alignment with specific user intents.
Validated Forecasting: We built a CMGR model that accurately predicted the August breakout performance, securing confidence for a scaled investment.
Ultimately, I hired Mike’s team because of his proven expertise and his results-driven approach. His ability to work well with internal and external partners and integrate his recommendations into existing marketing efforts was very valuable to the team.
Tony Carpentiere
Sr. Manager of Digital Strategy and Experiences @ American Express OPEN
Gimme, Gimme More Case Studies
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+++
$2.4 BILLION
in incremental revenue
One of the world’s biggest banks paused their paid ad spend because of the success of our content engineering strategy.