Case Study

ECOMMERCE INDUSTRY


We helped a popular global online marketplace increase their incremental revenue by
$24.8 million
. Here's what we did.


BACKGROUND

This eCommerce site desperately needed help restoring their SEO efforts after a long period of focusing only on sales -- a story we know all too well.

They asked us to help with 4 major issues: 1. Organic traffic was steadily decreasing, 2. poor keyword targeting, 3. lack of content to support products, and 4. an abundance of pages that were no longer relevant.

WHAT WE DID

We developed a 3-phase approach to fix major technical SEO issues and proactively executed proven SEO strategies. Through an extensive Content Audit and Plan, we developed innovative strategies to create compelling, keyword-rich content and we built a custom keyword tool to optimize content moving forward. Our full-service, in-house Project Management worked with the client's SEO team, ensuring that technical implementations remained on-track.

OUR RESULTS

OVER

+24%

Net Increase in Transactions YoY

OVER

+34%

Increase in Organic Traffic Revenue YoY

OVER

$24.8M+

Increase in Incremental Revenue YoY

OUR GOALS

  • Identify Factors Affecting Organic Visibility
  • Increase Organic Traffic & Visibility
  • Develop and Implement Content Strategy

SERVICES USED

  • Backlink Audit
  • Content Strategy
  • Content Recommendations
  • Customized Keyword Tool
  • Log File Audit
  • SEO Site Audit

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