BACKGROUND

A major and trusted U.S. bank came to us for help reaching more customers with their business banking product. They were experiencing several issues including poor Organic visibility, lack of quality links, large quantity of underperforming content, and a lack of featured snippets. Not to mention, there was a global pandemic affecting their business model. We had our work cut out for us.

They wanted to increase visibility in Google and drive conversions, in their case account opens. We partnered with a clear plan to optimize content, improve rankings and drive organic reach to consumers managing businesses during this turbulent time.

WHAT WE DID

We pulled back the curtain. An extensive SEO site audit revealed technical areas of opportunity including external link structure, site architecture issues and a lack of optimized content. We fixed technical site issues and tracked all changes with a rigorous implementation audit. We proposed and implemented a robust content plan that included monthly blog posts, custom imagery and content optimizations. When it was all said and done, we have delivered a robust program that includes new content including a centralized FAQ page and a Glossary.