Case Study

BUSINESS LENDING INDUSTRY


We helped our client get $26 million in additional value and counting. Here’s how we closed gaps and opened conversions.


BACKGROUND

A major and trusted U.S. bank came to us for help reaching more customers with their business banking product. They were experiencing several issues including poor Organic visibility, lack of quality links, large quantity of underperforming content, and a lack of featured snippets. Not to mention, there was a global pandemic affecting their business model. We had our work cut out for us.

They wanted to increase visibility in Google and drive conversions, in their case account opens. We partnered with a clear plan to optimize content, improve rankings and drive organic reach to consumers managing businesses during this turbulent time.

WHAT WE DID

We pulled back the curtain. An extensive SEO site audit revealed technical areas of opportunity including external link structure, site architecture issues and a lack of optimized content. We fixed technical site issues and tracked all changes with a rigorous implementation audit. We proposed and implemented a robust content plan that included monthly blog posts, custom imagery and content optimizations. When it was all said and done, we have delivered a robust program that includes new content including a centralized FAQ page and a Glossary.

OUR RESULTS

OVER

+20%

Increase in Organic Search Traffic YoY

*419,624 Incremental Visits

Ranking For

526%

Featured Snippets

* Up 357.4% YoY

Beat Projections by

829%

for Account Opens

OVER

$26M+

Incremental Value Generated

OUR GOALS

  • Grow leads from Organic Search
  • Improve Account Opens
  • Expand Keyword Footprint
  • Increase Search Engine Visibility
  • Develop and Implement Content Strategy

SERVICES USED

  • SEO Site Audit
  • Backlink Audit
  • Keyword Portfolio
  • Technical Implementation
  • Content Audit
  • Content Recommendations
  • Content Plan

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