For example, Nike has over one million pages indexed on Google and they rank for nearly 400k keywords.
For a large website like Nike’s, traditional SEO best practices won’t work. They’ll need to be adapted to fit an enterprise site with over a million pages.
But when it works, successful Enterprise SEO takes your brand ahead of the competition and improves the online perception of your company. Not only that, but when working with an agency, you can effectively show the result of investment in SEO services. Since your contract will have a fixed cost, attributing revenue growth as a result of organic search conversions can make it easy to calculate the ROI of SEO.
For example, an ecommerce enterprise site was suffering from a plethora of technical SEO issues including 404 errors, no-index pages, duplicate content and broken internal links. They also suspected that they were hit by a core algorithm update.
Working with iPullRank, their team was able to fix all SEO issues which resulted in a 34% increase in Organic Traffic revenue year over year driven by a 24% net increase in transactions year over year. This ultimately resulted in an increase in incremental revenue year over year of $24.8 M+.
On the other hand, enterprise SEO failures tend to be catastrophic – with negative impacts on brand reputation and revenue.