For example, Nike has over one billion pages indexed on Google and they rank for nearly 400,000 keywords.
For a large website like Nike’s, traditional SEO best practices won’t work. They’ll need to be adapted to fit a complex and massive site with over a million pages.
When it works, enterprise SEO takes your brand ahead of the competition and improves the online perception of your company. Not only that, but when working with an agency, you can effectively see the result of investment in SEO services. Since your contract will have a fixed cost, attributing revenue growth as a result of organic search conversions can make it easy to calculate the ROI of SEO.
For example, an eCommerce enterprise site was suffering from a plethora of technical SEO issues including 404 errors, no-index pages, duplicate content and broken internal links. They also suspected that they were negatively impacted by an update to Google’s core algorithm.
Their team was able to fix all of their SEO issues with help from iPullRank, resulting in a 34% increase in organic traffic revenue year over year driven by a 24% net increase in transactions year over year. This ultimately resulted in an increase in incremental revenue year over year of $24.8 M+.
A well-designed SEO strategy for enterprise sites ensures that your website serves high-quality content that satisfies search intent while providing an excellent user experience.
Watch this replay of the iPullRank webinar that highlights what some of the top enterprises are doing to have their website appear at the top of the page for all of their targeted keywords: